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Département de marketing (DMK)

 


Publications


100 dernières publications classées par: type de publication  -  année
 

: Revue avec comité de lecture


  N.B. Les publications n'apparaissent qu'à partir de l'engagement des auteurs à la Faculté des HEC.
Pour une liste complète de chaque auteur, veuillez consulter son site web personnel.

In Press

Hellwig K., Sahakian M. ; Morhart F.M. (in press). Societal Factors and the Emergence of the Sharing Economy. The Sharing Economy: Possibilities, Challenges, and the Way Forward. Praeger Publishing, Sanat Barbara, US.
Karaduman C. & Lajos J. (in press). Effects of Self-Control on Variety Seeking. European Marketing Academy Annual Conference, May 26-29, 2015, Leuven, Belgium. Revue avec comité de lecture
Karaduman C. & Lajos J. (in press). Consumers with Depleted Self-Control Choose Less Variety. Association for Consumer Research North American Conference, October 1-4, 2015. New Orleans, LA. Revue avec comité de lecture
Karaduman C. & Lajos J. (in press). Effects of Self-Control on Variety Seeking Behavior. Society for Consumer Psychology Winter Conference, February 26-March 1, 2015, Phoenix, AZ. Revue avec comité de lecture
Karaduman C. & Lajos J. (in press). How to Make Deals More Attractive: Do Not Let Your Customers Become Depleted. European Marketing Academy Annual Conference, May 24-27, 2016, Oslo, Norway. Revue avec comité de lecture
Karaduman C. & Lajos J. (in press). The Effects of Self-Control on Deal Proneness Behavior. Society for Consumer Psychology Winter Conference, February 25-27, 2016, St. Pete Beach, FL. Revue avec comité de lecture
Krekels Goedele (in press). Greed. Encyclopedia of Personality and Individual Differences (pp. 1-4). Springer Nature.
Mikes A. , Morhart F.M. (in press). Accounting as Catalyst: The Role of Calculative Practices in Creating an Authentic Popular Culture Product. Management Accounting Research. Revue avec comité de lecture
Morhart F.M. , Malär L. (in press). Markenauthentizität – Konzeption, Messung und Steuerung [Brand Authenticity – Conceptualization, Measurement, and Controlling]. Handbuch Markenführung. Springer Fachmedien Wiesbaden, Wiesbaden.

2017

Mikes A. , Morhart F. (2017). Bringing Back Charlie Chaplin: Accounting as Catalyst in the Creation of an Authentic Product of Popular Culture. Management Accounting Research, 35, 66-82. Revue avec comité de lecture
Morhart F.M. (2017). Unleashing the Internal Fan Community through Brand-Oriented Leadership. Branding Inside Out (pp. 33-49). Kogan Page, London, UK.

2016

Bublitz M.G., Escalas J.E., Peracchio L.A., Furchheim P., Landgreth Grau S., Hamby A. et al. (2016). Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations. Journal of Public Policy and Marketing, 35, 237-248. Revue avec comité de lecture
Furchheim P. (2016). Grüner Materialismus. Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum. Springer Gabler.
Gollnhofer J., Hellwig K. ; Morhart F. (2016). Fair is Good but what is Fair? Negotiations of Distributive Justice in an Emerging Non-Monetary Sharing Model. Journal of the Association for Consumer Research, 1, 226-245. Revue avec comité de lecture
Holzer A., Kocher B., Bendahan S., Mazuze J. ; Gillet D. (2016, Jan). Fostering Knowledge Sharing in NGOs. Proceedings of the Eighth International Conference on Information and Communication Technologies and Development - ICTD '16 (pp. NA). Association for Computing Machinery (ACM).
Martin C. , Czellar S. (2016). The extended Inclusion of Nature in Self scale. Journal of Environmental Psychology, 47, 181-194. Revue avec comité de lecture
Morhart F., Hofstetter R. ; Ramanathan S. (2016, Jan). Sinful Consumers, Saintly Brands: Why Decadently Wasteful Consumption Makes Luxury Brands Seem More Precious. Proceedings of the 45th Annual EMAC Conference. European Marketing Academy . Revue avec comité de lecture
Palazzo G., Morhart F.M. ; Schrempf-Stirling J. (2016). Shopping for a Better World: How Consumer Decisions Can Help to Promote Sustainability and ,Human Rights. Business and Human Rights: From Principles to Practice (pp. 200-209). Routledge, New York, NY.

2015

Borsdorf J., Hellwig K. ; Furchheim P. (2015, Jan). Pay, travel, work - an exploration of volunteering tourism from an eudaimonic perspective. Proceedings of the 44th EMAC Conference 2015. Revue avec comité de lecture
Furchheim P. , Jahn S. (2015, Oct). How Cultural Capital Shapes Green Product Preferences Among Materialists. NA - Advances in Consumer Research, 43 (pp. 527-528). Diehl, K.; Yoon, C. Revue avec comité de lecture
Furchheim P., Jahn S. ; Zanger C. (2015, Jan). Greening up a materialistic world. Proceedings of the 44th EMAC Conference 2015. Revue avec comité de lecture
Gollnhofer J., Hellwig K. ; Morhart F. (2015, Jan). Sharing my way or your way? Institutional alignment of ideological tensions and justice narratives within a sharing community. NA-Advances in Consumer Research, 43 (pp. 540-541). Association for Consumer Research. Revue avec comité de lecture
Gollnhofer J., Hellwig K. ; Morhart F. (2015, Jan). Fair is good but what is fair? Discursive negotiations of justice in a community of foodsharing. Proceedings of the 44nd Annual EMAC Conference 2015, Leuven, Belgium. Revue avec comité de lecture
Heath T. B., Chatterjee S., Basuroy S., Hennig-Thurau T. ; Kocher B. (2015). Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses. Journal of Marketing, 79, 71-93. Revue avec comité de lecture
Hellwig K. (2015, Jan). CouchSurfing as Socio-Romantic Sharing Utopia. Food for Thought for the Role of Branding in fostering Alternative Modes of Consumption. Brand Camp III, Brand Research Laboratory of the University of Innsbruck, Obergurgl, Austria. Revue avec comité de lecture
Hellwig K., Belk R. W. ; Morhart F. (2015, Jan). Shared Moments of Sociality: Embedded Sharing within Peer-to-peer Hospitality Platforms. NA Advances in Consumer Research, 43 (pp. 186-190). Association for Consumer Research. Revue avec comité de lecture
Hellwig K. , Morhart F. (2015, Jan). Beyond the Couch. Reciprocities and Processes of Value Creation in Shared Experiences in CouchSurfing. Proceedings Second International Conference for Consumer Psychology (pp. 27). Revue avec comité de lecture
Hellwig K., Belk R. W. ; Morhart F. M. (2015, Jan). Sharing and the Marketplace: What is Shared in the Sharing Economy? . Consumer Culture Theory Conference 2015. Revue avec comité de lecture
Hellwig K., Morhart F. M., Girardin F. ; Hauser M. (2015). Exploring Different Types of Sharing: A Proposed Segmentation of the Market for "Sharing Businesses". Psychology & Marketing, 32, 891-906. Revue avec comité de lecture
Martin C., Furchheim P., Shrum L.J. ; Hellwig K. (2015, Jan). Measuring materialistic mindsets: Development of an Implicit Measure of Materialism. Proceedings of the Society for Consumer Psychology International Conference, Vienna, Austria. Revue avec comité de lecture
Martin C., Furchheim P., Shrum L.J. ; Hellwig K. (2015, Jan). Measuring materialistic mindsets: Development of an implicit measure of materialism. SCP Vienna 2015. Revue avec comité de lecture
Mikes A. , Morhart F. (2015). Chaplin's World. Case study, HEC Lausanne.
Morhart F. M., Malär L., Guèvremont A., Girardin F. ; Grohmann B. (2015). Brand Authenticity: An Integrative Framework and Measurement Scale. Journal of Consumer Psychology, 25, 200-218. Revue avec comité de lecture
Morhart F. M., Malär L., Guèvremont A., Girardin F. ; Grohmann B. (2015, Jan). Brand Authenticity: An Integrative Framework and Measurement Scale. Proceedings of the 2015 SCP Winter Conference (pp. 210-212). Revue avec comité de lecture

2014

(2014). Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality. Ashgate, UK.
Devezer B., Sprott D. E., Spangenberg E. R. ; Czellar S. (2014). Consumer Well-Being: Effects of Subgoal Failures and Goal Importance. Journal of Marketing, 78, 118-134. Revue avec comité de lecture
Hellwig K., Furchheim P. ; Morhart F. (2014, Jan). Catching a Glimpse of Meaningfulness. Understanding Volunteering Holidays from a Eudaimonic Perspective. Proceedings of the Third Conference for Positive Marketing. Revue avec comité de lecture
Hellwig K., Morhart F. ; Kocher B. (2014, Jan). Mi Casa es Su Casa - But only if you are interesting enough. Understanding Motives and Benefits of Sharing among Strangers in CouchSurfing. Proceedings of the Society for Consumer Psychology 2014 Winter Conference. Revue avec comité de lecture
Kocher B., Morhart F. M., Zisiadis G. ; Hellwig K. (2014, Jan). Share Your Life and Get More of Yourself. Experience Sharing in CouchSurfing. NA - Advances in Consumer Research (ACR Conference Proceedings), 42 (pp. 510-511). Revue avec comité de lecture
Malär L., Girardin F., Morhart F. M., Guèvremont A. ; Grohmann B. (2014, Jan). Dear Brand, Please Help Me to Become a True-Man out of the Truman: The Role of Brand Authenticity. Proceedings of the 43rd EMAC Conference. Revue avec comité de lecture
Shrum L.J., Lowrey T. M., Pandelaere M., Ruvio A. A., Gentina E., Furchheim P. et al. (2014). Materialism: the good, the bad, and the ugly. Journal of Marketing Management, 30, 1858-1881. Revue avec comité de lecture
Zidansek M., Sprott D.E., Spangenberg E. R. ; Joireman J. (2014, Jan). Losing the Scent: How Changing Scent-Brand Associations Over Time Impacts Consumer Spending. Customer's Sensory Experience 2014 Conference Proceedings, Philadelphia, PA. Revue avec comité de lecture
Zidansek M., Sprott D.E., Spangenberg E.R. ; Braxton D. (2014, Jan). Brand Type As a Determinant Of Brand-Scent Pairing Benefit. Society for Consumer Psychology 2014 Conference Proceedings, Miami, FL. Revue avec comité de lecture

2013

Girardin F., Guèvremont A., Morhart F. M., Malär L. ; Grohmann B. (2013, Jan). Brand Authenticity: an Integrative Framework. Proceedings of the AMA Winter Marketing Educators' Conference. Revue avec comité de lecture
Hellwig K. , Morhart F. (2013, Jan). What money can cost. How money may crowd out psychological benefits of human interaction in peer-to-peer consumption settings. Fourth Transformative Consumer Research Conference.
Hellwig K., Morhart F., Girardin F. ; Hauser M. (2013, Jan). Segmenting the Market for Sharing Businesses. Proceedings of the 42nd Annual EMAC Conference 2013. Revue avec comité de lecture
Hellwig K. , Morhart F. M. (2013, Jan). Collaborative Consumption and the Pursuit of Happiness. Proceedings of the Second Conference for Positive Marketing. Revue avec comité de lecture
Herrmann A., Zidansek M., Sprott D.E. ; Spangenberg E.R. (2013). The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales. Journal of Retailing, 89, 30-43. Revue avec comité de lecture
Jean-Claude Usunier Stéphane Sbizzera (2013). "Comparative Thick Description: Articulating similarities and differences in local consumer experience". International Marketing Review, 30, 42-55. Revue avec comité de lecture
Jean-Claude Usunier , Julie Lee (2013). Marketing Across Cultures. Pearson, Harlow (UK).
Müller B., Kocher B. ; Crettaz A. (2013). The Effects of Visual Rejuvenation through Brand Logos. Journal of Business Research, 66, 82-88. Revue avec comité de lecture

2012

Brülhart M. , Usunier J. C. (2012). Does the trust game measure trust?. Economics Letters, 115, 20-23. Revue avec comité de lecture
Bülhart Marius , Usunier Jean-Claude (2012). Does the trust game measure trust?. Economics Letters, 115, 20-23. Revue avec comité de lecture
Burkert M., Ivens B.S. ; Shan J. (2012). Governance mechanisms in domestic and international buyer-supplier relationships: An empirical study. Industrial Marketing Management, 41, 544-556. Revue avec comité de lecture
Cowley E. , Czellar S. (2012). The Moderating Role of Self-Monitoring on the Interpersonal Aspects of Attitude Ambivalence. Journal of Personality, 80, 949-968. Revue avec comité de lecture
Gillespie B., Mulder M. ; Zidansek M. (2012, Jan). The Interactive Role of Narrative Transportation and Program Familiarity in Television Programming Consumption. What is TV 2012 Conference Proceedings, Portland, OR. Revue avec comité de lecture
Gillespie B., Taylor D., Mulder M. ; Zidansek M. (2012, Jan). The Impact of Narrative Transportation on Repeated Viewership in Television Programming. Society for Consumer Psychology 2012 Conference Proceedings, Las Vegas, NV. Revue avec comité de lecture
Girardin F., Morhart F. M. ; Beverland M. (2012, Jan). Brand Authenticity and its Dimensions. Proceedings of the 41st EMAC Conference. Revue avec comité de lecture
Gonin M., Palazzo G. ; Hoffrage U. (2012). Neither Bad Apple nor Bad Barrel: How the Societal Context Impacts Unethical Behavior in Organizations. Business Ethics: A European Review, 21, 31-46. Revue avec comité de lecture
Hellwig K. (2012, Jan). The Emergence of Brand Authenticity: An Integrative Approach. Proceedings of the 41st EMAC Conference, Lisbon, Portugal. Revue avec comité de lecture
Marc Fetscherin , Jean-Claude Usunier (2012). Corporate Branding: An Interdisciplinary Literature Review. European Journal of Marketing, 46, 733-753. Revue avec comité de lecture
Morhart F. M., Herzog W. ; Jenewein W. P. (2012, Jan). Falling Dominoes in the Sales Department: Multilevel Effects of Leadership Styles on Selling Approaches and Customer Outcomes. Proceedings of the AMA Summer Educators' Conference. Revue avec comité de lecture
Morhart F. M., Jenewein W. P., Herzog W. ; Brösamle S. (2012). Good Boss - Good Salesmen [Guter Chef - gute Verkäufer]. Harvard Business Manager, 32, 44-46.
Nathalie Prime , Jean-Claude Usunier (2012). Marketing International, Marchés, Cultures et Organisations. Pearson, Pearson France, 47bis rue des Vinaigriers, 75010 Paris.

2011

Jean-Claude Usunier Janet Shaner (2011). International branding: Creating Global Brand Equity Through language. Strategic International Marketing (pp. 5-22). Palgrave-Macmillan.
Jean-Claude Usunier (2011). Langue et Commerce International des Services : Un Point de Situation. Français & Société, 22-23, 69-88. Revue avec comité de lecture
Jean-Claude Usunier, Olivier Furrer ; Amandine Perrinjaquet (2011). The Perceived Trade-Off Between Corporate Social and Economic Responsibilities: A Cross-National Study. International Journal of Cross-Cultural Management, 11, 279-302. Revue avec comité de lecture
Lebar C. , Czellar S. (2011, Jan). Do I Remember More When I Feel More Knowledgeable?. NA-Advances in Consumer Research, 38. Association for Consumer Research. Revue avec comité de lecture
Morhart F. M., Herzog W. ; Tomczak T. (2011). Turning Employees into Brand Champions: Leadership Style Makes a Difference. GfK Marketing Intelligence Review, 3, 34-43. Revue avec comité de lecture
Müller B., Kocher B. ; Ivens B. (2011). Contrefaçons de produits de luxe - Une étude de la perception et de l'intention d'achat selon le lieu. Revue Française de Gestion, 37, 45-61. Revue avec comité de lecture
Smit W., Cerulli V., Koschat M. ; Morhart F. M. (2011, Jan). How Shall I Ask The Question: Is It Good? Or Is It the Best for You? The Influence of Item Characteristics on Response Styles. Proceedings of the 40th EMAC Conference. Revue avec comité de lecture
Smit W., Morhart F. M., Meehan S. ; Groux S. (2011, Jan). A Lasting Marketing Impact at the Top: Individual and Organizational Factors Influencing CMO Tenure. American Marketing Association Winter Educators' Conference. Revue avec comité de lecture
Sprott D., Spangenberg E., Devezer B. ; Zidansek M. (2011, Jan). Gender and the Question-Behavior Effect: Evidence of Moderation from Two Experiments. EMAC (European Marketing Academy Conference) 2011 Conference Proceedings, Ljubljana, Slovenia. Revue avec comité de lecture
Sprott D., Zidansek M. ; Grohmann B. (2011, Jan). The Role of Self-Concept and Giver-Receiver Affiliation in the Evaluation of Gifts across Genders. Society for Consumer Psychology 2011 Conference Proceedings, Atlanta, GA. Revue avec comité de lecture
Usunier J.-C. (2011). Product Ethnicity. Wiley International Encyclopedia of Marketing. Vol. 6 (Vol. 6, pp. 176-178). John Wiley & Sons.
Usunier Jean-Claude (2011). The Shift from Manufacturing to Brand Origin: Suggestions for improving COO relevance. International Marketing Review, 28, 486-496. Revue avec comité de lecture
Usunier Jean-Claude (2011). Language as a Resource to Assess Cross-cultural Equivalence in Quantitative Management Research. Journal of World Business, 2011, volume 46, 314-319. Revue avec comité de lecture
Usunier Jean-Claude (2011). Response Styles in Cross-National Research. The Sage Dictionary of Quantitative Management Research (pp. 269-271). London: Sage Publications.
Usunier Jean-Claude (2011). Conceptual Equivalence. The Sage Dictionary of Quantitative Management Research (pp. 49-50). Sage Publications, Londres, Sage Publications, Londres.
Usunier Jean-Claude (2011). Measurement Invariance in Multigroup Research. The Sage Dictionary of Quantitative Management Research (pp. 182-184). London: Sage Publications, London: Sage Publications.
Usunier Jean-Claude (2011). Sampling Equivalence in Cross-National Research. The Sage Dictionary of Quantitative Management Research (pp. 276-278). London: Sage Publications.
Usunier Jean-Claude (2011). Cross-National/Cultural Comparisons. The Sage Dictionary of Quantitative Management Research (pp. 65-66). London: Sage Publications.
Usunier J.-C., Cestre G., Czellar S., Morhart F. M. ; Müller B. (2011). Perspectives on Responsible Marketing. Responsible Management Practices for the 21st Century (pp. 89-102). Paris: Pearson.

2010

Bartikowski B., Chandon J.-L. ; Müller B. (2010). Mesurer la confiance des internautes : adaptation de McKnight, Choudhury and Kacmar (2002). Journal of Marketing Trends, 1, 11-25. Revue avec comité de lecture
Dutton J. , Morhart F. M. (2010). Heartwarming as the Other Side of Heartbreaking Experiences in Research. Journal of Management Inquiry, 19, 342-344. Revue avec comité de lecture
Güse K., Ivens B., Krings F. ; Müller B. (2010, Jan). An empirical comparison of the Stereotype Content Model and the Aaker Scale of brand personality in purchasing processes. 2010 American Marketing Association Summer Marketing Educators' Conference (pp. 60-61). Revue avec comité de lecture
Jean-Claude Usunier, Nicolas Roulin ; Björn Sven Ivens (2010). Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content. International Journal of Electronic Commerce, 14, 41-87. Revue avec comité de lecture
Kocher B., Müller B. ; Chauvet V. (2010, Jan). Attitudes toward luxury products, counterfeits and imitations: the impact of conformity, self and fashion consciousness. 39th European Marketing Academy Conference. Revue avec comité de lecture
Lalos M., Cestre G. (Dir.) (2010). Consumer attitudes toward personal data collection practices perceived to be insidious: the intrusiveness-privacy dyad. Université de Lausanne, Faculté des hautes études commerciales.
Lecat B., Müller B. ; Smit W. (2010, Jan). Le phénomène de rareté dans l'industrie du luxe: Comment l'offre limitée influence la perception et la consommation des produits de luxe ? Etude de 4 secteurs : L'industrie horlogère, le prêt-à-porter, les stylos et Le champagne. 15èmes Journées de Recherche en Marketing de Bourgogne. Revue avec comité de lecture
Lieven T. , Morhart F. M. (2010). Messung und Steuerung markenäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts. Marketing ZFP, 32, 39-52. Revue avec comité de lecture
Lieven T. , Morhart F.M. (2010). Measurement and Control of On-Brand Employee Behavior in Telephonic Customer Interaction in Consideration of Brand Gender [Messung und Steuerung markenadäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts]. Marketing ZFP, 32, 39-52. Revue avec comité de lecture
Moinat V. , Müller B. (2010, Juin). Using self-congruity and symbolic utility to increase the efficiency of destination branding. 39th European Marketing Academy Conference. Revue avec comité de lecture
Müller B. (2010). L'impact de la visite d'un site Internet sur l'image de marque. Une approche par le biais de la personnalité et de l'image de marque. Editions Universitaires Européennes, Saarbrücken.
Müller B. , Kocher B. (2010, Jan). Should your Brand get a Botox Injection? Visual Rejuvenation through Brand Logos. 6th Thought Leaders International Conference in Brand Management. Revue avec comité de lecture
Müller B. , Kocher B. (2010, Jan). Brand lifting through visual rejuvenation. 39th European Marketing Academy Conference. Revue avec comité de lecture
Usunier Jean-Claude (2010). Book review of "Beyond Hofstede, Culture Frameworks for Global Marketing and Management", Cheryl Nata (ed.), Palgrave Macmillan, 2009. International Journal of Cross-Cultural Management, 10, 122-124.
Usunier Jean-Claude (2010). Un plurilinguisme pragmatique face au mythe de l'anglais lingua franca de l'enseignement supérieur. Les Enjeux du Plurilinguisme pour la Construction et la Circulation des Savoirs (pp. 37-48). Berne: Académie Suisse des Sciences Humaines.
Usunier Jean-Claude , Roulin Nicolas (2010). The Influence of High- and Low-Context Communication Styles on the Design, Content, and Language of Business-to-Business Web Sites. Journal of Business Communication, 47, 189-227. Revue avec comité de lecture

2009

Cestre G. (2009). Le consommateur face au marketing écologique, publié dans "Echos Money" No 15.






 
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