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Principes de politique d'entreprise

  • Teacher(s): E.Amer Maistriau
  • English title: Business Policy Principles
  • Course given in: French
  • ECTS Credits: 3 credits
  • Schedule: Spring Semester 2018-2019, 2.0h. course (weekly average)
  •  séances
  • site web du cours course website
  • Related programme: Bachelor of Science (BSc) in Management



Whatever their industry and size, firms are facing strategic decisions (e.g., long term orientation, activity perimeter, positioning). These strategic decisions are complex and taken under uncertain conditions. They significantly affect firms' operational decisions and may lead to important structural or organizational changes. This introductory course to strategic management aims at helping you understand the strategic decision-making process. The learning objectives are the following. (1) knowing and mastering the main concepts of strategy and the accompanying analytical tools, and (2) being able to adequately use them in case study analyses.


In this course, we will look at different market strategies, through the determination of key success factors, the analysis of the firm's strenghts and weaknesses, and the identification of the source of its competitive advantage. We will also discuss the firm's choices in terms of strategic positioning and growth strategy. The main questions we will address will be the following: what are the soucres of a competitive advantage? How to analyze a firm in its environment? How to analyze its resources and capabilities? Which are the strategic mechanisms of value creation?

This course is based on the discussion and analysis of case studies, but I will also introduce quite a bit of theoretical concepts and analysis tools.


Case studies: reading and preparation are compulsory.

Articles: reading is compulsory

Course textbook (Johnson G., Scholes K., Fréry F., & Whittington R. 2014. Stratégique, Pearson Education, 10ème édition): reading is optional but strongly recommended (I will let you know which chapters are relevant for this course at the beginning of the semester)

Important notice: While the course and the course manual are in French, the aforementioned case studies and articles, as well as some audiovisual material that we will cover in class, are in English. Therefore, students need to be able to understand (both in terms of reading and listening) the English language in order to be able to follow this course. Moreover, the compulsory assignment will also be based on one of the aforementioned case studies.


First attempt

Written 2 hours
Not allowed
Not allowed

1. Compulsory written assignment (homework, consists in the analysis of a case study)

2. Final exam: written. It will contain a MCQ, essay questions, and possibly a short case study analysis.

A bonus of up to +0.5 points (to be added to the final grade) will be granted to students who have regularly made high-quality meaningful contributions to the discussion of the case studies in class.


Written 2 hours
Not allowed
Not allowed

The modalities are identical. Students will keep the grade obtained in the compulsory written assignment for the calculation of the final grade at the retake session.

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