This seminar familiarizes you with the emerging field of social entrepreneurship and provides you with skills in terms of how to develop, manage and realize a social entrepreneurship project. Besides an overview of different understandings of social entrepreneurship and its historical development, this seminar focuses on experiential learning in cooperation with a social business. You will work in teams on different projects and develop a social business plan.
All projects of this course will be realized in collaboration with euforia and its team. To gain a first impression, you may check out their youtube-Channel (http://www.youtube.com/euforiamedia), like their facebook fan page (www.facebook.com/tomorrowstartsnow) or check out their homepage (www.euforia.ch).
During the seminar, emphasis is placed on group work, moderated discussions and the acquisition of personal skills such as presentation and communication skills. In particular, this seminar aims to provide students with:
- a general appreciation of contemporary social entrepreneurial theories
- tools to launch and manage social businesses/initiatives
- knowledge about best practices, successes and failures, opportunities and constraints in developing new social businesses/initiatives
- an opportunity to obtain hands-on experience in creating a (social) business plan, managing a project beyond profit and promoting own entrepreneurial ideas
- the opportunity for improvement in terms of presentation and communication skills
Please note that the best social business plan will receive an award sponsored by the “Fondation Bertarelli / UBS Stiftung für Soziales und Ausbildung”. For this purpose, a jury will evaluate your social business plan. Based on the jury’s evaluation, the award will be assigned to the corresponding students. Award winning students will receive a certificate that might be helpful to enhance your personal CV. The social business which proposed the project will receive funding of 10.000 CHF to realize the award winning project.
Kick-off: The first course will be held on March 2, from 1pm to 5pm. Course attendance is compulsory since seminar projects will be chosen/assigned on that date. The seminar is limited to 40 students. You can pre-register and reserve one of the 40 places by sending an email to florian.hoos(at)gmail.com (in case that there are more than 40 students, this does ensure that you can take the course; it is first come first served).
Dates of the course: March 2, March 16, March 30, April 20, May 4, May 18, June 1 (always 1pm - 5 pm).
Excursion: Travelling to Geneva once to work with a social business is required for each group (travel expenses will be covered).
The seminar is organized along different modules:
- Introduction to social entrepreneurship
This module examines different definitions related to the emerging field of social entrepreneurship and sets out the basic framework for our seminar.
- The (social) business plan and examples of social business models
This module describes how to develop a (social) business plan, its key elements and provides you with some “real life” examples.
- Strategic planning and the acquisition of necessary resources
This module examines how to establish a long-term planning and how to develop strategies for obtaining financing, human resources and other necessary support.
- Learning from practical examples
This module examines best practices, successes and failures of social businesses. It will mainly be based on “real life” cases and on the experience of guest speakers. An excursion is planned to visit a social enterprise.
- Managing the social business
This module looks at management tools for social businesses and how to apply them. It also examines the difference between management of for-profit and management of non-profit organizations.
- Communication and marketing
This part of the seminar deals with possible ways to communicate with stakeholders, to attract attention for a social business idea and possible ways to “sell” an idea.
- Final presentations of group work, discussion and feedback
The seminar project of developing a (social) business plan requires careful planning and time management through the term outside of the seminar classes. However, some time of the seminar sessions will be dedicated to the (social) business plan preparation. Detailed instructions on the projects will be provided separately.
Course material and readings can be found on the lecturer's homepage. The link and password will be communicated in class.
Sans examen (cf. modalités)
The evaluation for the first attempt consists of three parts:
1. Class participation and presentations (individual): 20 %
Instructor moderated class discussions and individual work result presentations are key learning mechanisms. Hence, active class participation (contributing your ideas and discussing those of others) is mandatory. Since this comprises 20 % of your final grade, each student’s contribution is evaluated based on the following criteria:
- Individual performance during class presentations and discussions.
- Thoughtful questions and insights during lectures and discussions (insightful comments during discussions versus repeating facts).
- Regularity, relevance and depth of comments.
- Ability to build on the comments of others and provide valuable feedback.
- Quality of responses to the instructor’s questions.
2. Final presentation (individual and group assignment): 40 %
During one of the last sessions of the seminar, each student group has to present a project plan, mainly based on the criteria learned and skills acquired during the seminar. The final grade for this assignment takes into account the group performance and individual performance.
3. Written project plan (group assignment): 40 %
Each group has to hand in one project plan that represents a written form of the final presentation after the final session of the seminar (exact dates will be communicated during one of the first seminar sessions). The grade that will be assigned to groups takes the quality of the written project plan into account. Please note the following regarding group assignments:
- The ability to function effectively in your teams is a key to learning in this seminar. You are expected to take care of the rules that you developed for your group work.
- I will normally assume that each member has contributed a fair share to each assignment. Therefore, grades typically will not vary among team members.
- If the assumption that every team member contributed a fair share seems to be breaking down in your team, please first discuss the problem with your team members immediately. If no quick resolution is reached, contact the instructor without further delay (and definitely before, rather than after, submitting an assignment). Only written complaints are actionable. I will discuss the issues raised with those involved and determine the resolution and penalties (grade/other) if any.
Ecrit 2h00 heures
- Non autorisée
- Non autorisée
Retake session: Final written exam (individual) 100 %
In case of reexamination, the grade of the final exam during the retake session accounts for 100 % of the final grade. Grades obtained in other assignments do not stay valid.