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Approche générale du management

  • Teacher(s):   G.Palazzo   X.Castaner   A.Conti  
  • English title: General Approach to Management
  • Course given in: French
  • ECTS Credits: 3 credits
  • Schedule: Autumn Semester 2019-2020, 2.0h. course (weekly average)
  •  séances
  • site web du cours course website
  • Related programmes:
    Bachelor of Science (BSc) in Economics

    Bachelor of Science (BSc) in Management

[warning] This course syllabus is currently edited by the professor in charge. Please come back in a few days. --- For your information only, here is the old syllabus :


This course introduces students to the management of different organizations (e.g.: private companies, public organizations, NGOs) and familiarizes them with different modes of management. Students shall also become sensitized to the broader social environment in which organizations operate. At the end of the course, students should have acquired a solid knowledge of the historical and social context in which today’s corporations are embedded, and be knowledgeable of various concepts which shall give a better understanding of management.


The course is divided in several parts. First, we will define the notion of “management” and show that it is necessary to develop an adequate understanding of the environment (at various levels) in order to successfully manage an organization in a today’s globalized society. Then, we will turn our attention to the means by which a company can create value for its shareholders, clients, and employees, through some of its key functions: strategy, marketing, and human resource management.

Session 1, 22.09: Introduction: The organization in its environment (GP)

Session 2, 29.09: Globalization and societal transformations (GP)

Session 3, 06.10: Continuation (GP)

Session 4, 13.10: Corporate Social Responsibility (CSR) (GP)

Session 5, 20.10: Corporate governance (XC)

Session 6, 27.10: Strategic management I: Introduction to strategy (the three levels of strategy) and competitive strategy (XC)

Session 7, 03.11: Strategic management II: Activity and business dimensions: vertical integration, diversification/ corporate strategy and international strategy (XC)

Session 8, 10.11: Deepening session

Session 9, 17.11: Strategic management III: Organizational design (structure, culture, and processes/systems) (XC)

Session 10, 24.11: Strategic management IV: Innovation (AC)

Session 11, 01.12: Continuation (AC)

Session 12, 08.12: Introduction to marketing (AC)

Session 13, 15.12: Introduction to operational management (AC)

Session 14, 22.12: Management of men and women (AC)



First attempt

Written 2 hours
Not allowed
Not allowed

MCQ (Multiple Choice Questionnaire)



Written 2 hours
Not allowed
Not allowed

MCQ (Multiple Choice Questionnaire)

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