Aller à : contenu haut bas recherche
 
 
EN     FR
Vous êtes ici:   UNIL > HEC Inst. > HEC App. > SYLLABUS
 
 

International Strategy

  • Enseignant(s): J.Mata
  • Titre en français: Stratégie internationale
  • Cours donné en: anglais
  • Crédits ECTS: 6 crédits
  • Horaire: Semestre de printemps 2018-2019, 4.0h. de cours (moyenne hebdomadaire)
  •  séances
  • Formations concernées:
    Maîtrise universitaire ès Sciences en finance : Entrepreneuriat financier et science des données

    Maîtrise universitaire ès Sciences en finance, Orientation finance d'entreprise

    Maîtrise universitaire ès Sciences en finance, Orientation gestion des actifs et des risques

    Maîtrise universitaire ès Sciences en management, Orientation marketing

    Maîtrise universitaire ès Sciences en management, Orientation business analytics

    Maîtrise universitaire ès Sciences en management, Orientation comportement, économie et évolution

    Maîtrise universitaire ès Sciences en management, Orientation stratégie, organisation et leadership

 

Objectifs

Course Description and Objectives

Firms can create competitive advantage by managing successfully in the global world. The course “International strategies” focuses on challenges and opportunities created by the globalization for the firms. The aim of the course is to provide students with conceptual tools and necessary skills to better understand and analyze the challenges and opportunities confronted by firms when expanding abroad as well as home base advantages. The course will help students to lead with a global mindset in the complex international environment.

This course includes a group project, which creates constraints on the number of students that can be taken. Please check the prerequisites below for the procedures to apply to the course.

Learning outcomes

By the end of this course, students will be able to:

  1. Discuss and apply their understanding of what factors determine the success of firms in global business environment.
  2. Identify and analyze the key elements for home base advantages with international operations and development of new capabilities.
  3. Apply generic international strategies.
  4. Identify and analyze differences across countries using different frameworks.
  5. Identify, analyze and select different markets and appropriate entry strategies.
  6. Identify and analyze the location choices and factors involved and organizational structures in new location(s).
  7. Identify and address relevant managerial problems in international business strategy by developing problem solving skills.

Contenus

1 - Changes in patterns of globalization

2 - Country advantages and firm advantages

3 - Generic international strategies

4 - Appreciating differences between countries

5 - Choosing markets where to compete

6 - Choosing where to locate activities

7 - Deciding on how to enter foreign countries

8 - Choosing the extent of product adaptation

9 - Organizing the International Firm

Références

Collis, David. International Strategy, Wiley, 2014.

Ghemawat, Pankaj. Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Boston, MA: Harvard Business School Press, 2007.

Peng, Mike and Klaus Meyer. International Business, Cengage, 2011.

Spulber, Daniel. Global Competitive Strategy. New York, Cambridge University Press, 2011.

Pré-requis

This course includes a group project, which creates constraints on the number of students that can be taken. In order to accommodate demand by students, this semester the course will be offered in two sections. The two sections may, however, prove to be insufficient to enrol all the students that would be willing to do so. If you would like to take the course, please complete the following survey (by copyin and pasting the following address in your browser) before 13th February, 2019

https://docs.google.com/forms/d/1s_eIGK2pOSPfrjUu3yF25lbSB2FaMZ5xpjUd0UVL0z4/viewform?edit_requested=true

The scheduling of the two sections (A or B) may not be indifferent to all of you. The survey also asks you to indicate your preferences. If you chose option 2) we will try to put you to the section of your preference, but please be aware that you may have to be placed in the other section. In contrast, if you chose option 3), you increase the chances that it may not be possible to find a slot for you in either section.

Evaluation

1ère tentative

Examen:
Sans examen (cf. modalités)  
Evaluation:

Grading will be based on a group project (first presentation 15%, second presentation 15%, third presentation 20%, and final written report 25%), an individual comment on an article (10%) and class participation (15%).

Rattrapage

Examen:
Sans examen (cf. modalités)  
Evaluation:

Students not having a passing grade in the first session are be required to submit a revised version of the elements of the assessement in which they have obtained an insufficent grade. Elements that are group work for the first session should be based on individual work for this second session; however, if more than one student in one work group fails to pass the course in the first session, group work can be accepted for the second session.



[» page précédente]           [» liste des cours]
 
Recherche


Internef - CH-1015 Lausanne - Suisse  -   Tél. +41 21 692 33 00  -   Fax +41 21 692 33 05
Swiss University