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Entreprenariat : outils et atelier

  • Teacher(s):  
  • English title: Entrepreneurship: Tools and Workshop
  • Course given in: French
  • ECTS Credits:
  • Schedule: Spring Semester 2018-2019, 4.0h. course (weekly average)
      WARNING :   this is an old version of the syllabus, old versions contain   OBSOLETE   data.
  •  sessions
  • site web du cours course website
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Objectives

This course is aimed to students interested by the creation, the development and the commercialization of nnovative products or services in an established company (intrapreneurship) or in a start up.

To address the expectations of the highest motivated students and to maximize class interaction, the number of participants is limited. Please share your motivation to participate and contribute to yves.karcher@unil.ch. Last day to register : Jan 26th, 2019. Response will be given by Jan 31st, 2019. Please mention whether your have a law or economist education and if you are presently registered in the "Master Droit et Economie".

The objective of this module is achieved if students:

  • Have acquired simple tools and models to critically analyze a commercial opportunity, validate it and to establish a coherent business model
  • Know how and when to use these tools and models.
  • Understand how to efficiently implement an innovative project in a company, whether small or large, facing its own challenges.
  • Are able to pitch this project successfully to buyer, deciders or investors.

This course, integrating many other master courses is practical and highly interactive. In particular, new competences will be applied on real companies (start up, SME or corporates) in the workshop part of the course.

Contents

Through various models and real examples, this course shows the students how to create and develop an innovative opportunity, from client insights, a relevant value proposition, a supportive business model to an execution plan.

Students will frequently get in the entrepreneur shoes during and after the course, in teams or individually. Teaching will be very interactive. Creative thinking, engagment, curiosity and active participation of students will be critical to the learning.

This non conventional course, mixing french and english, will alternate experience sharing (Yves Karcher has 30 years experience in innovation and execution), case studies, classic presentations, workshops, external interviews, individual and group presentations to the rest of the class who will critically judge form and content.

The tools and models include : Value Proposition Design, Business Model Canvas, Design Thinking, Star Model (Galbraith), Doblin, "pitches".

References

Business Model Canvas, A. Osterwalder & Y. Pigneur

Value Proposition Design, A. Osterwalder & Y. Pigneur

The art of the Start, Guy Kawasaki

Lean Startup, Eric Ries

Designing Organizations, Jay Galbraith.

Additionnal références (books, articles, podcasts, videos...) will be posted on Moodle during the semester.

Pre-requisites

  • Read, understand and speak business english
  • motivation for entrepreneurship
  • willingness to engage in the course
  • be ready to collaborate in team and talk in public
  • ability to self-organize and coordinate teamwork. Course structure will not be strict.
  • Basic financial notions: Balance Sheet, P&L, Budgeting.

Evaluation

First attempt

Exam:
Without exam (cf. terms)  
Evaluation:

Continuous grading

  • team work, pitch in front of class
  • class participation
  • in-class case studies, individual written answers (no computing systems)

Retake

Exam:
Without exam (cf. terms)  
Evaluation:

case study, individual written answers and pitch



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