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Social Media (EPFL)

  • Teacher(s):   D.Gillet  
  • Course given in: English
  • ECTS Credits: 3 credits
  • Schedule: Spring Semester 2018-2019, 2.0h. course (weekly average)
  •  sessions
  • site web du cours course website
  • Related programmes:
    Master of Science (MSc) in Management, Orientation Marketing

    Master of Science (MSc) in Management, Orientation Business Analytics

    Maîtrise universitaire ès Sciences en management, Orientation Behaviour, Economics and Evolution

    Master of Science (MSc) in Management, Orientation Strategy, Organization and Leadership



The objective is to enable students to critically apprehend the Human Computer Interaction (HCI) challenges associated with the design and the exploitation of social media platforms.

Due to teamwork constraints, this course is limited to 15 HEC students.

To register, email denis.gillet(at) (first come, first served)

Learning Outcomes

By the end of the course, the student must be able to:

  • Choose
  • Design
  • Critique
  • Defend

Transversal skills

  • Set objectives and design an action plan to reach those objectives.
  • Plan and carry out activities in a way which makes optimal use of available time and other resources.
  • Use a work methodology appropriate to the task.
  • Communicate effectively, being understood, including across different languages and cultures.
  • Communicate effectively with professionals from other disciplines.
  • Evaluate one's own performance in the team, receive and respond appropriately to feedback.
  • Negotiate effectively within the group.
  • Assess one's own level of skill acquisition, and plan their on-going learning goals.


  • Social media platforms and the long tail (definition and typology)
  • Usability and adoption of social media platforms
  • Web 2.0 features and adoption factors
  • Privacy, trust and reputation models
  • Identities, traces, and Web analytics
  • Interplay, between platforms and communities (interdisciplinary perspective)
  • Opportunities, requirements and constraints for organization and enterprises
  • Participatory design methodologies
  • Future ad hoc social applications



  • Chris Anderson (2006) - The Long Tail: Why the Future of Business is Selling Less of More. New York, NY: Hyperion. ISBN 1-4013-0237-8.
  • Joshua Porter - Designing for the Social Web
  • Matthew A. Russel - Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites. O'Reilly 2011

Ressources en bibliothèque



As per request by EPFL, the course is limitted to 15 HEC Students - Not open to Erasmus Student


First attempt

Without exam (cf. terms)  

One individual project and one teamwork with combined peer and expert assesment (reports and presentations)

Note that this course is 2 ECTS for EPFL students and 3 ECTS for UNIL students who have to complete an extra assignment for the extra credit

Exams organised by EPFL


Without exam (cf. terms)  

One individual project (report and presentation)

Exams organised by EPFL

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