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Company Project in Marketing

  • Teacher(s): B.Kocher
  • Course given in: English
  • ECTS Credits: 6 credits
  • Schedule: Spring Semester 2018-2019, 4.0h. course (weekly average)
  •  séances
  • Related programmes:
    Master of Science (MSc) in Management, Orientation Marketing

    Master of Science (MSc) in Management, Orientation Business Analytics

    Maîtrise universitaire ès Sciences en management, Orientation Behaviour, Economics and Evolution

    Master of Science (MSc) in Management, Orientation Strategy, Organization and Leadership

 

Objectives

  • Managing a long and complex project in teams
  • Understanding and adopting the professional codes of a (real) company (in the Q&A sessions, oral and written presentations)
  • Communicating with diverse marketing representatives, and integrating their perspectives in the final analysis
  • Learning and applying marketing matrices
  • Collecting and analyzing different types of data, identifying problems and opportunities, and proposing adequate solutions
  • Summarizing and presenting recommendations

Contents

Project management: planning and teamwork – Data analyses – Secondary data & Matrices – Building a strategic marketing plan – Building and executing written and oral business presentations

Pre-requisites

THIS COURSE IS ONLY OPEN FOR THE STUDENTS IN THE SPECIFIC TRACK

Evaluation

First attempt

Exam:
Without exam (cf. terms)  
Evaluation:

Students will be evaluated on:

1) the group project (70%)
2) individual work (30%)

Retake

Exam:
Without exam (cf. terms)  
Evaluation:

For the student, the retake consists in writing a complement to the final report, and present this complement.



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