Felicitas Morhart
Coordonnées
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Directrice,
Professeure ordinaire
Département de marketing Contact Felicitas.Morhart@unil.ch Anthropole, bureau 3064 Tél 021.692.35.78 Adresse postale Université de Lausanne Quartier UNIL-Chamberonne Bâtiment Anthropole 1015 Lausanne |
Enseignements
bachelor Human Branding Formation concernée Baccalauréat universitaire ès Sciences en management |
Assistants
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Hendrik Halbe
hendrik.halbe@unil.ch Tél: (021 692) 3675 Bureau: ANT3057 |
Publications
61 dernières publications classées par:
type de publication
-
année
: Revue avec comité de lecture
Articles
![]() | Mikes A. , Morhart F. (2017). Bringing Back Charlie Chaplin: Accounting as Catalyst in the Creation of an Authentic Product of Popular Culture. Management Accounting Research, 35, 66-82. ![]() |
![]() | Hellwig K., Morhart F. M., Girardin F. ; Hauser M. (2015). Exploring Different Types of Sharing: A Proposed Segmentation of the Market for "Sharing Businesses". Psychology & Marketing, 32, 891-906. ![]() |
![]() | Mikes A. , Morhart F. (2015). Chaplin's World. Case study, HEC Lausanne. |
![]() | Morhart F. M., Malär L., Guèvremont A., Girardin F. ; Grohmann B. (2015). Brand Authenticity: An Integrative Framework and Measurement Scale. Journal of Consumer Psychology, 25, 200-218. ![]() |
![]() | Morhart F. M., Jenewein W. P., Herzog W. ; Brösamle S. (2012). Good Boss - Good Salesmen [Guter Chef - gute Verkäufer]. Harvard Business Manager, 32, 44-46. |
![]() | Morhart F. M., Herzog W. ; Tomczak T. (2011). Turning Employees into Brand Champions: Leadership Style Makes a Difference. GfK Marketing Intelligence Review, 3, 34-43. ![]() |
![]() | Dutton J. , Morhart F. M. (2010). Heartwarming as the Other Side of Heartbreaking Experiences in Research. Journal of Management Inquiry, 19, 342-344. ![]() |
![]() | Lieven T. , Morhart F. M. (2010). Messung und Steuerung markenäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts. Marketing ZFP, 32, 39-52. ![]() |
![]() | Morhart F. M. , Jenewein W. P. (2010). Was gute Führung ausmacht [What constitutes good leadership]. Harvard Business Manager, 32, 28-40. |
![]() | Jenewein W. P. , Morhart F. M. (2009). So wird E-Leadership vom Fluch zum Segen [How E-Leadership Turns from a Curse to a Blessing]. IO New Management, 8-10. |
![]() | Morhart F. M., Herzog W. ; Tomczak T. (2009). Brand-Specific Leadership: Turning Employees into Brand Champions. Journal of Marketing, 73, 122-142. ![]() |
![]() | Jenewein W. P. , Morhart F. M. (2008). Navigating toward Team Success. Team Performance Management, 14, 102-108. ![]() |
![]() | Morhart F. M., Henkel S. ; Herzog W. (2008). Collecting Hidden Consumer Data Online: Research on Homosexuals. Journal of Advertising Research, 48, 247-254. ![]() |
![]() | Jenewein W., Morhart F. M., Henkel S. ; Tomczak T. (2007). DFB Team 2006 - Like a Phoenix from the Ashes [DFB Team 2006 - Wie Phönix aus der Asche]. Case study, University of St. Gallen. |
![]() | Jenewein W. P. , Morhart F. M. (2007). Leadership: How Jürgen Dormann Saved ABB [Leadership: Wie Jürgen Dormann ABB rettete]. Harvard Business Manager, 28, 22-33. |
![]() | Jenewein W. P. , Morhart F. M. (2006). Sieben Manöver zum Teamerfolg [Seven Maneuvers to Team Success]. Harvard Business Manager, 28, 48-62. |
![]() | Tomczak T., Brexendorf T. O. ; Morhart F. M. (2006). Die Marke nach aussen und nach innen leben [Living the Brand Inside and Outside]. IO New Management, 75, 15-19. |
![]() | Bruch H., Vogel B. ; Morhart F. M. (2005). Keeping Track of Organizational Energy: How to Harness a Company's Productive Forces. CriticalEYE Review, 64-71. |
Livres
![]() | Morhart F. M. (2009). Brand-Specific Leadership: On Its Effects and Trainability. Südwestdeutscher Verlag für Hochschulschriften, Saarbrücken. |
![]() | Morhart F. M. (2004). Der homosexuelle Rezipient [The Homosexual Recipient] (5). München: R. Fischer. |
Parties de livre
![]() | Morhart F.M. (2017). Unleashing the Internal Fan Community through Brand-Oriented Leadership. Branding Inside Out (pp. 33-49). Kogan Page, London, UK. |
![]() | Usunier J.-C., Cestre G., Czellar S., Morhart F. M. ; Müller B. (2011). Perspectives on Responsible Marketing. Responsible Management Practices for the 21st Century (pp. 89-102). Paris: Pearson. |
![]() | Tomczak T., Morhart F. M. ; Jenewein W. P. (2007). Brand-Oriented Leadership [Markenorientierte Mitarbeiterführung]. Erfolgsfaktoren der Markenführung (pp. 179-192). Vahlen, Munich. |
![]() | Tomczak T., Morhart F.M. ; Wolfgang P.J. (2007). Brand-Oriented Leadership [Markenorientierte Mitarbeiterführung]. Erfolgsfaktoren der Markenführung (pp. 179-192). Vahlen, Munich, Germany. |
Actes de conférence (partie)
![]() | Hellwig K., Belk R. W. ; Morhart F. M. (2015, Jan). Sharing and the Marketplace: What is Shared in the Sharing Economy? . Consumer Culture Theory Conference 2015. ![]() |
![]() | Girardin F., Guèvremont A., Morhart F. M., Malär L. ; Grohmann B. (2013, Jan). Brand Authenticity: an Integrative Framework. Proceedings of the AMA Winter Marketing Educators' Conference. ![]() |
![]() | Hellwig K., Morhart F., Girardin F. ; Hauser M. (2013, Jan). Segmenting the Market for Sharing Businesses. Proceedings of the 42nd Annual EMAC Conference 2013. ![]() |
![]() | Hellwig K. , Morhart F. M. (2013, Jan). Collaborative Consumption and the Pursuit of Happiness. Proceedings of the Second Conference for Positive Marketing. ![]() |
![]() | Girardin F., Morhart F. M. ; Beverland M. (2012, Jan). Brand Authenticity and its Dimensions. Proceedings of the 41st EMAC Conference. ![]() |
Actes de conférence (abstract)
Thèses
Curriculum
Formations
Etudes Doctorales en Marketing et LeadershipUniversity of St. Gallen, Switzerland
PhD thesis: "Brand-Specific Leadership: On Its Effects and Trainability" (grade: 6.0 "summa cum laude")
Supervisor: Prof. Dr. Torsten Tomczak, University of St. Gallen
Co-Supervisor: Prof. Dr. Andreas Herrmann, University of St. Gallen
Visiting Scholar
University of Michigan, Ann Arbor, United States
Superviseur: Richard P. Bagozzi, PhD, University of Michigan
Master of Arts
Etudes Supérieures Universitaires en Management des Médias, Loi des Médias et Psychologie Organisationnelle
Thèse de Master: "TV Strategies for Reaching the Homosexual Target Group"
Superviseur: Prof. Dr. Heinz Pürer, Université de Munich (LMU)
Etudes universitaires en Sciences de Communication
Université de Munich (LMU)
Expériences professionnelles
Professeur Assistant en MarketingUniversité de Lausanne
Post-doctoral researcher and project manager
Institute of Marketing and Retailing
University of St. Gallen
Autres activités
American Marketing AssociationAd-hoc reviewer for the Journal of Personal Selling and Sales Management
Ad-hoc reviewer for the European Journal of Marketing
Member of the American Marketing Association
Ad-hoc reviewer for the Journal of Personal Selling and Sales Management
Member of the European Marketing Academy
Prix et distinctions scientifiques
Swiss National FundsDoctoral Fellowship
University of Michigan, Ann Arbor
Année : 2008
American Marketing Association
Best Paper Award in the Sales and Relationship Marketing Track of the American Marketing Association Winter Educators' Conference 2007
San Diego, CA
Année : 2007
Swiss National Funds
Grant for the ICPSR Summer Program in Quantitative Methods
University of Michigan, Ann Arbor
Année : 2006
Swiss National Funds
Grant for the ICPSR Summer Program in Quantitative Methods
University of Michigan, Ann Arbor
Année : 2006
KPMG Media Award for innovative work in media research
Année : 2004
Best Thesis Award by the Institute of Communication Science at the University of Munich (LMU)
University of Munich (LMU)
Année : 2004
Mots-clés
- intégration au marketing des phénomènes de comportement organisationnel et leadership
- leadership transformationnel dans le domaine de la vente
- marketing (2)