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Felicitas Morhart

Coordonnées

Directrice, Professeure ordinaire
Département de marketing


Contact
Felicitas.Morhart@unil.ch
Anthropole, bureau 3064
Tél 021.692.35.78

Adresse postale
Université de Lausanne
Quartier UNIL-Chamberonne
Bâtiment Anthropole
1015 Lausanne

Enseignements

bachelor Human Branding
Formation concernée
Baccalauréat universitaire ès Sciences en management
master Quantitative Methods in Marketing
Formation concernée
Maîtrise universitaire ès Sciences en management

Assistants

Tania Constantin
tania.constantin@unil.ch

Bureau: Anthropole 3070

  Emma Dickinson
emma.dickinson@unil.ch



 
Pia Furchheim
pia.furchheim@unil.ch
Tél: (021 692) 34.65
Bureau: 3065 Anthropole

page personnelle
  Hendrik Halbe
hendrik.halbe@unil.ch
Tél: (021 692) 3675
Bureau: ANT3057

 

Publications

51 dernières publications classées par: type de publication  -  année

: Revue avec comité de lecture

Articles

Mikes A. , Morhart F. (in press). Bringing Back Charlie Chaplin: Accounting as Catalyst in the Creation of an Authentic Product of Popular Culture. Management Accounting Research. Revue avec comité de lecture


Gollnhofer J., Hellwig K. ; Morhart F. (2016). Fair is Good but what is Fair? Negotiations of Distributive Justice in an Emerging Non-Monetary Sharing Model. Journal of the Association for Consumer Research, 1, 226-245. Revue avec comité de lecture


Hellwig K., Morhart F. M., Girardin F. ; Hauser M. (2015). Exploring Different Types of Sharing: A Proposed Segmentation of the Market for "Sharing Businesses". Psychology & Marketing, 32, 891-906. Revue avec comité de lecture


Mikes A. , Morhart F. (2015). Chaplin's World. Case study, HEC Lausanne.


Morhart F. M., Malär L., Guèvremont A., Girardin F. ; Grohmann B. (2015). Brand Authenticity: An Integrative Framework and Measurement Scale. Journal of Consumer Psychology, 25, 200-218. Revue avec comité de lecture


Morhart F. M., Jenewein W. P., Herzog W. ; Brösamle S. (2012). Good Boss - Good Salesmen [Guter Chef - gute Verkäufer]. Harvard Business Manager, 32, 44-46.


Morhart F. M., Herzog W. ; Tomczak T. (2011). Turning Employees into Brand Champions: Leadership Style Makes a Difference. GfK Marketing Intelligence Review, 3, 34-43. Revue avec comité de lecture


Dutton J. , Morhart F. M. (2010). Heartwarming as the Other Side of Heartbreaking Experiences in Research. Journal of Management Inquiry, 19, 342-344. Revue avec comité de lecture


Lieven T. , Morhart F. M. (2010). Messung und Steuerung markenäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts. Marketing ZFP, 32, 39-52. Revue avec comité de lecture


Morhart F. M. , Jenewein W. P. (2010). Was gute Führung ausmacht [What constitutes good leadership]. Harvard Business Manager, 32, 28-40.


Jenewein W. P. , Morhart F. M. (2009). So wird E-Leadership vom Fluch zum Segen [How E-Leadership Turns from a Curse to a Blessing]. IO New Management, 8-10.


Morhart F. M., Herzog W. ; Tomczak T. (2009). Brand-Specific Leadership: Turning Employees into Brand Champions. Journal of Marketing, 73, 122-142. Revue avec comité de lecture


Jenewein W. P. , Morhart F. M. (2008). Navigating toward Team Success. Team Performance Management, 14, 102-108. Revue avec comité de lecture


Morhart F. M., Henkel S. ; Herzog W. (2008). Collecting Hidden Consumer Data Online: Research on Homosexuals. Journal of Advertising Research, 48, 247-254. Revue avec comité de lecture


Jenewein W., Morhart F. M., Henkel S. ; Tomczak T. (2007). DFB Team 2006 - Like a Phoenix from the Ashes [DFB Team 2006 - Wie Phönix aus der Asche]. Case study, University of St. Gallen.


Jenewein W. P. , Morhart F. M. (2007). Leadership: How Jürgen Dormann Saved ABB [Leadership: Wie Jürgen Dormann ABB rettete]. Harvard Business Manager, 28, 22-33.


Bruch H., Vogel B. ; Morhart F. M. (2006). Organisationale Energie. Messen, Nutzen und Erhalten der produktiven Kraft von Unternehmen [Organizational Energy. How to Measure, Utilize, and Maintain Companies' Productive Forces]. Zeitschrift Fuhrung und Organisation, 75, 4-10. Revue avec comité de lecture


Jenewein W. P. , Morhart F. M. (2006). Sieben Manöver zum Teamerfolg [Seven Maneuvers to Team Success]. Harvard Business Manager, 28, 48-62.


Tomczak T., Brexendorf T. O. ; Morhart F. M. (2006). Die Marke nach aussen und nach innen leben [Living the Brand Inside and Outside]. IO New Management, 75, 15-19.


Bruch H., Vogel B. ; Morhart F. M. (2005). Keeping Track of Organizational Energy: How to Harness a Company's Productive Forces. CriticalEYE Review, 64-71.


Livres

Morhart F. M. (2009). Brand-Specific Leadership: On Its Effects and Trainability. Südwestdeutscher Verlag für Hochschulschriften, Saarbrücken.


Morhart F. M. (2004). Der homosexuelle Rezipient [The Homosexual Recipient] (5). München: R. Fischer.


Parties de livre

Usunier J.-C., Cestre G., Czellar S., Morhart F. M. ; Müller B. (2011). Perspectives on Responsible Marketing. Responsible Management Practices for the 21st Century (pp. 89-102). Paris: Pearson.


Morhart F. M., Jenewein W. ; Tomczak T. (2009). Mit transformationaler Führung das Brand Behavior stärken [Strengthening Brand Behavior through Transformational Leadership]. Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt (pp. 389-406). Wiesbaden: Gabler.


Tomczak T., Morhart F. M. ; Jenewein W. P. (2007). Brand-Oriented Leadership [Markenorientierte Mitarbeiterführung]. Erfolgsfaktoren der Markenführung (pp. 179-192). Vahlen, Munich.


Actes de conférence (partie)

Gollnhofer J., Hellwig K. ; Morhart F. (2015, Jan). Sharing my way or your way? Institutional alignment of ideological tensions and justice narratives within a sharing community. NA-Advances in Consumer Research, 43 (pp. 540-541). Association for Consumer Research. Revue avec comité de lecture


Gollnhofer J., Hellwig K. ; Morhart F. (2015, Jan). Fair is good but what is fair? Discursive negotiations of justice in a community of foodsharing. Proceedings of the 44nd Annual EMAC Conference 2015, Leuven, Belgium. Revue avec comité de lecture


Hellwig K., Belk R. W. ; Morhart F. (2015, Jan). Shared Moments of Sociality: Embedded Sharing within Peer-to-peer Hospitality Platforms. NA Advances in Consumer Research, 43 (pp. 186-190). Association for Consumer Research. Revue avec comité de lecture


Hellwig K. , Morhart F. (2015, Jan). Beyond the Couch. Reciprocities and Processes of Value Creation in Shared Experiences in CouchSurfing. Proceedings Second International Conference for Consumer Psychology (pp. 27). Revue avec comité de lecture


Hellwig K., Belk R. W. ; Morhart F. M. (2015, Jan). Sharing and the Marketplace: What is Shared in the Sharing Economy? . Consumer Culture Theory Conference 2015. Revue avec comité de lecture


Morhart F. M., Malär L., Guèvremont A., Girardin F. ; Grohmann B. (2015, Jan). Brand Authenticity: An Integrative Framework and Measurement Scale. Proceedings of the 2015 SCP Winter Conference (pp. 210-212). Revue avec comité de lecture


Hellwig K., Furchheim P. ; Morhart F. (2014, Jan). Catching a Glimpse of Meaningfulness. Understanding Volunteering Holidays from a Eudaimonic Perspective. Proceedings of the Third Conference for Positive Marketing. Revue avec comité de lecture


Hellwig K., Morhart F. ; Kocher B. (2014, Jan). Mi Casa es Su Casa - But only if you are interesting enough. Understanding Motives and Benefits of Sharing among Strangers in CouchSurfing. Proceedings of the Society for Consumer Psychology 2014 Winter Conference. Revue avec comité de lecture


Malär L., Girardin F., Morhart F. M., Guèvremont A. ; Grohmann B. (2014, Jan). Dear Brand, Please Help Me to Become a True-Man out of the Truman: The Role of Brand Authenticity. Proceedings of the 43rd EMAC Conference. Revue avec comité de lecture


Girardin F., Guèvremont A., Morhart F. M., Malär L. ; Grohmann B. (2013, Jan). Brand Authenticity: an Integrative Framework. Proceedings of the AMA Winter Marketing Educators' Conference. Revue avec comité de lecture


Hellwig K., Morhart F., Girardin F. ; Hauser M. (2013, Jan). Segmenting the Market for Sharing Businesses. Proceedings of the 42nd Annual EMAC Conference 2013. Revue avec comité de lecture


Hellwig K. , Morhart F. M. (2013, Jan). Collaborative Consumption and the Pursuit of Happiness. Proceedings of the Second Conference for Positive Marketing. Revue avec comité de lecture


Girardin F., Morhart F. M. ; Beverland M. (2012, Jan). Brand Authenticity and its Dimensions. Proceedings of the 41st EMAC Conference. Revue avec comité de lecture


Morhart F. M., Herzog W. ; Jenewein W. P. (2012, Jan). Falling Dominoes in the Sales Department: Multilevel Effects of Leadership Styles on Selling Approaches and Customer Outcomes. Proceedings of the AMA Summer Educators' Conference. Revue avec comité de lecture


Smit W., Cerulli V., Koschat M. ; Morhart F. M. (2011, Jan). How Shall I Ask The Question: Is It Good? Or Is It the Best for You? The Influence of Item Characteristics on Response Styles. Proceedings of the 40th EMAC Conference. Revue avec comité de lecture


Smit W., Morhart F. M., Meehan S. ; Groux S. (2011, Jan). A Lasting Marketing Impact at the Top: Individual and Organizational Factors Influencing CMO Tenure. American Marketing Association Winter Educators' Conference. Revue avec comité de lecture


Morhart F. M., Herzog W. ; Jenewein W. P. (2008, Jan). Can Brand-Specific Transformational Leadership Be Learned? A Field Experiment. American Marketing Association Summer Educators' Conference, 19 (pp. 389-390). Revue avec comité de lecture


Mühlmeier S., Morhart F. M. ; Tomczak T. (2008, Jan). Exploitation, Exploration, and Ambidexterity from a Marketing Perspective: the Impact of Business Strategies. American Marketing Association Winter Educators' Conference. Revue avec comité de lecture


Herzog W., Morhart F. M. ; Reinecke S. (2007, Jan). Shaping the Functional Significance of Loyalty Rewards and Its Effects on Self-Determined Customer Motivation. American Marketing Association Winter Educators' Conference, 18 (pp. 312-313). Revue avec comité de lecture


Morhart F. M., Herzog W. ; Tomczak T. (2007, Jan). The Impact of Brand- Specific Transactional and Transformational Leadership on Front-Line Employees' Brand- Building Behavior. American Marketing Association Summer Educators' Conference, 18 (pp. 161-162). Revue avec comité de lecture


Morhart F. M., Herzog W. ; Tomczak T. (2007, Jan). The Impact of Brand- Specific Transformational Leadership on Brand-Building Behaviors of Front-Line Service Employees. European Marketing Academy Conference. Revue avec comité de lecture


Morhart F. M., Herzog W. ; Tomczak T. (2007, Jan). The Role of Brand- Specific Transformational Leadership for Employee Brand-Building Behavior. American Marketing Association Winter Educators' Conference, 18 (pp. 255-256). Revue avec comité de lecture


Actes de conférence (abstract)

Kocher B., Morhart F. M., Zisiadis G. ; Hellwig K. (2014, Jan). Share Your Life and Get More of Yourself. Experience Sharing in CouchSurfing. NA - Advances in Consumer Research (ACR Conference Proceedings), 42 (pp. 510-511). Revue avec comité de lecture


Hellwig K. , Morhart F. (2013, Jan). What money can cost. How money may crowd out psychological benefits of human interaction in peer-to-peer consumption settings. Fourth Transformative Consumer Research Conference.


Thèses

Hellwig K., Morhart F. (Dir.) (2016). What is shared in the sharing economy? : four essays on consumer behavior in peer-to-peer consumption contexts. Université de Lausanne, Faculté des hautes études commerciales.


Girardin F., Morhart F. (Dir.) (2014). What does it mean for a brand to be true ? : the formation of consumers' perceptions of brand authenticity. Université de Lausanne, Faculté des hautes études commerciales.


Curriculum

Formations

Etudes Doctorales en Marketing et Leadership
University of St. Gallen, Switzerland
PhD thesis: "Brand-Specific Leadership: On Its Effects and Trainability" (grade: 6.0 "summa cum laude")
Supervisor: Prof. Dr. Torsten Tomczak, University of St. Gallen
Co-Supervisor: Prof. Dr. Andreas Herrmann, University of St. Gallen

Visiting Scholar
University of Michigan, Ann Arbor, United States
Superviseur: Richard P. Bagozzi, PhD, University of Michigan

Master of Arts
Etudes Supérieures Universitaires en Management des Médias, Loi des Médias et Psychologie Organisationnelle
Thèse de Master: "TV Strategies for Reaching the Homosexual Target Group"
Superviseur: Prof. Dr. Heinz Pürer, Université de Munich (LMU)

Etudes universitaires en Sciences de Communication
Université de Munich (LMU)

Expériences professionnelles

Professeur Assistant en Marketing
Université de Lausanne

Post-doctoral researcher and project manager
Institute of Marketing and Retailing
University of St. Gallen

Autres activités

American Marketing Association

Ad-hoc reviewer for the Journal of Personal Selling and Sales Management

Ad-hoc reviewer for the European Journal of Marketing

Member of the American Marketing Association

Ad-hoc reviewer for the Journal of Personal Selling and Sales Management

Member of the European Marketing Academy

Prix et distinctions scientifiques

Swiss National Funds
Doctoral Fellowship
University of Michigan, Ann Arbor
Année : 2008


American Marketing Association
Best Paper Award in the Sales and Relationship Marketing Track of the American Marketing Association Winter Educators' Conference 2007
San Diego, CA
Année : 2007


Swiss National Funds
Grant for the ICPSR Summer Program in Quantitative Methods
University of Michigan, Ann Arbor
Année : 2006


Swiss National Funds
Grant for the ICPSR Summer Program in Quantitative Methods
University of Michigan, Ann Arbor
Année : 2006


KPMG Media Award for innovative work in media research
Année : 2004


Best Thesis Award by the Institute of Communication Science at the University of Munich (LMU)
University of Munich (LMU)
Année : 2004


Mots-clés

  • intégration au marketing des phénomènes de comportement organisationnel et leadership
  • leadership transformationnel dans le domaine de la vente
  • marketing (2)

 
 
Recherche


Internef - CH-1015 Lausanne - Suisse  -   Tél. +41 21 692 33 00  -   Fax +41 21 692 33 05
Swiss University