85 publications classées par:
type de publication
: Revue avec comité de lecture
Articles Schrempf J. & Palazzo G. (in press). Upstream Corporate Social Responsibility. From contract responsibility to full producer responsibility. Business & Society. [abstract]
The debate about the appropriate standards for upstream corporate social responsibility (CSR) of multinational corporations (MNCs) has been on the public and academic agenda for some three decades. The debate originally focused narrowly on "contract responsibility" of MNCs for monitoring of upstream contractors for "sweatshop" working conditions violating employee rights. The authors argue that the MNC upstream responsibility debate has shifted qualitatively over time to "full producer responsibility" involving an expansion from "contract responsibility" in three distinct dimensions. First, there is an expansion of scope from working conditions to human rights and social and environmental impacts broadly defined. Second, there is expansion in depth of this broader responsibility to the whole upstream supply chain without regard to contracting status. Upstream responsibility now includes all suppliers, including direct contractors and the chain of suppliers to such contractors. Finally, the change in CSR scope and depth has led to an evolution of CSR management practice.
Crane A., Palazzo G., Matten D. & Spence L. (2014). Contesting the value of the shared value concept. California Management Review, 56(2), 130-153. [doi] [abstract]
This article critiques Porter and Kramer's concept of creating shared value. The strengths of the idea are highlighted in terms of its popularity among practitioner and academic audiences, its connecting of strategy and social goals, and its systematizing of some previously underdeveloped, disconnected areas of research and practice. However, the concept suffers from some serious shortcomings, namely: it is unoriginal; it ignores the tensions inherent to responsible business activity; it is naïve about business compliance; and it is based on a shallow conception of the corporation's role in society. [Michael Porter and Mark Kramer were invited to respond to this article. Their commentary follows along with a reply by Crane and his co-authors.]
Scherer A., Palazzo G. & Seidl D. (2013). Legitimacy Strategies in a Globalized World: Organizing for Complex and Heterogeneous Environments. Journal of Management Studies, 50(2), 259-284. [doi] [url] [abstract]
The sustainability problems with regard to the production, distribution, and consumption of goods and services increasingly challenge the legitimacy of corporations. The literature distinguishes three strategies that corporations commonly employ to respond to legitimacy problems: adapt to external expectations, manipulate the perception of their stakeholders, or engage in a discourse with those who question their legitimacy. We discuss three approaches to determine the appropriate response strategy: one-best-way approach, contingency approach, and paradox approach. We argue that in the face of heterogeneous environments with conflicting demands, corporations that follow a paradox approach are likely to be more successful in preserving their legitimacy than those that adopt one of the other two approaches. We develop a theoretical framework for the application of different response strategies and explore the management of paradoxes by way of structural, contextual, or reflective means.
Gonin M., Palazzo G. & Hoffrage U. (2012). Neither Bad Apple nor Bad Barrel: How the Societal Context Impacts Unethical Behavior in Organizations. Business Ethics: A European Review, 21(1), 31-46. [doi] [pdf] [url] [abstract]
Every time another corporate scandal captures media headlines, the 'bad apple vs. bad barrel' discussion starts anew. Yet this debate overlooks the influence of the broader societal context on organizational behavior. In this article, we argue that misbehaviors of organizations (the 'barrels') and their members (the 'apples') cannot be addressed properly without a clear understanding of their broader context (the 'larder'). Whereas previously, a strong societal framework dampened the practical application of the Homo economicus concept (business actors as perfectly rational and egocentric utility-maximizing agents without any moral concern), specialization, individualization and globalization led to a business world disembedded from broader societal norms. This emancipated business world promotes a literal interpretation of Homo economicus among business organizations and their members. Consequently, we argue that the first step toward 'healthier' apples and barrels is to sanitize the larder, that is, adapt the framework in which organizations and their members evolve.Chaque fois qu'un nouveau scandale fait la une des médias, la question de savoir si le problème se situe au niveau des individus (des 'pommes isolées') ou au niveau des organisations (les 'caisses de pommes') refait surface. Ce débat tend néanmoins à sous-estimer l'influence du contexte sociétal plus large sur le comportement dans les organisations. Dans cet article, nous soutenons l'idée que les scandales éthiques dans les organisations ou parmi leurs membres ne peuvent être compris correctement sans une vision plus précise de leur contexte plus large (la 'cave à pommes'). Si dans le passé un contexte sociétal fort permettait d'adoucir les applications pratiques de l'Homo economicus (qui considère l'acteur économique comme un agent parfaitement rationnel et égocentrique cherchant à maximiser son utilité sans réflexion morale), l'individualisation et la globalisation ont conduit à un monde économique désencastré et déconnecté des normes sociales plus larges. Ce monde économique autonome promouvoit une interprétation littérale de l'Homo economicus parmi les entreprises et leurs employés. Il en résulte que le premier pas vers des pommes moins pourries passe par un assainissement de la cave, c'est-à-dire l'adoption d'un cadre socio-normatif qui permet un recadrage du contexte dans lequel les organisations économiques et leurs acteurs agissent.
Mena S. & Palazzo G. (2012). Input and Output Legitimacy of Multi-Stakeholder Initiatives. Business Ethics Quarterly, 22(3), 527-556. [doi] [url] [abstract]
In a globalizing world, governments are not always able or willing to regulate the social and environmental externalities of global business activities. Multi-stakeholder initiatives (MSI), defined as global institutions involving mainly corporations and civil society organizations, are one type of regulatory mechanism that tries to fill this gap by issuing soft law regulation. This conceptual paper examines the conditions of a legitimate transfer of regulatory power from traditional democratic nation-state processes to private regulatory schemes, such as MSIs. Democratic legitimacy is typically concerned with input legitimacy (rule credibility, or the extent to which the regulations are perceived as justified) and output legitimacy (rule effectiveness, or the extent to which the rules effectively solve the issues). In this study, we identify MSI input legitimacy criteria (inclusion, procedural fairness, consensual orientation, and transparency) and those of MSI output legitimacy (rule coverage, efficacy, and enforcement), and discuss their implications for MSI democratic legitimacy.
Palazzo G., Krings F. & Hoffrage U. (2012). Ethical Blindness. Journal of Business Ethics, 109(3), 323-338. [doi] [url] [abstract]
Many models of (un)ethical decision making assume that people decide rationally and are in principle able to evaluate their decisions from a moral point of view. However, people might behave unethically without being aware of it. They are ethically blind. Adopting a sensemaking approach, we argue that ethical blindness results from a complex interplay between individual sensemaking activities and context factors.
Baur D. & Palazzo G. (2011). The Moral Legitimacy of NGOs as Partners of Corporations. Business Ethics Quarterly, 21(4), 579-604. [url] [abstract]
Partnerships between companies and NGOs have received considerable attention in CSR in the past years. However, the role of NGO legitimacy in such partnerships has thus far been neglected. We argue that NGOs assume a status as special stakeholders of corporations which act on behalf of the common good. This role requires a particular focus on their moral legitimacy. We introduce a conceptual framework for analysing the moral legitimacy of NGOs along three dimensions, building on the theory of deliberative democracy. Against this background we outline three procedural characteristics which are essential for judging the legitimacy of NGOs as potential or actual partners of corporations.
Palazzo G. (2011). The Corporation as a Political Actor: Understanding corporate responsibility for the 21st century. Notizie di Politeia, XXVII(103), 11-26. [url]
Scherer A.G. & Palazzo G. (2011). The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy. Journal of Management Studies, 48(4), 899-931. [doi] [url] [abstract]
Scholars in management and economics widely share the assumption that business firms focus on profits only, while it is the task of the state system to provide public goods. In this view business firms are conceived of as economic actors, and governments and their state agencies are considered the only political actors. We suggest that, under the conditions of globalization, the strict division of labour between private business and nation-state governance does not hold any more. Many business firms have started to assume social and political responsibilities that go beyond legal requirements and fill the regulatory vacuum in global governance. Our review of the literature shows that there are a growing number of publications from various disciplines that propose a politicized concept of corporate social responsibility. We consider the implications of this new perspective for theorizing about the business firm, governance, and democracy.
Mena S. & Palazzo G. (2010). Input and Output Legitimacies in Multi-Stakeholder Initiatives. Academy of Management Best Paper Proceedings, CD.
Smith N. C., Palazzo G. & Bhattacharya C.B. (2010). Marketing consequences: Stakeholder marketing and supply chain CSR issues. Business Ethics Quarterly, 20(4), 617-641. [abstract]
While considerable attention has been given to the harm done to consumers by marketing, less attention has been given to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The recent development of dramatically expanded global supply chains has resulted in social and environmental problems upstream that are attributable at least in part to downstream marketers and consumers. Marketers have responded mainly by using corporate social responsibility (CSR) communication to counter the critique of CSK practice, but these claims of ethical corporate behavior often lack credibility and can result in a backlash against brands. The article argues that more adequate attention to the harmful upstream effects of downstream marketing and consumption decisions requires greater attention to stakeholder marketing and marketer efforts to help create responsible consumers. It concludes by identifying implications for further research in this important emergent area of marketing ethics.
Gond J-P., Palazzo G. & Basu K. (2009). Reconsidering instrumental corporate social responsibility through the Mafia metaphor. Business Ethics Quarterly, 19(1), 55-83.
Palazzo G. & Mena S. (2009). Les entreprises du tabac peuvent-elles être citoyennes?. Revue Médicale Suisse, 210, 1454-1456.
Basu K. & Palazzo G. (2008). Corporate Social Responsibility: A process model of sensemaking. Academy of Management Review, 33(1), 122-136.
Matten D. & Palazzo G. (2008). Unternehmensethik in Praxis, Forschung und Lehre - Status Quo und zukünftige Perspektiven im internationalen Raum. Zeitschrift für betriebswirtschaftliche Forschung, 58, 50-71.
Palazzo G. & Rethel L. (2008). Conflicts of Interest in Financial Intermediation. Journal of Business Ethics, 81, 193-207.
Palazzo G. & Scherer A. (2008). Corporate Social Responsibility, Democracy, and the Politicization of the Corporation. Dialogue in response to Edward and Willmott. Academy of Management Review, 33(3), 773-775.
Palazzo G. & Basu K. (2007). The Ethical Backlash of Corporate Branding. Journal of Business Ethics, 73(4), 333-346.
Scherer A. & Palazzo G. (2007). Towards a Political Conception of Corporate Responsibility - Business and Society seen from a Habermasian Perspective. Academy of Management Review, 32(4), 1096-1120.
Palazzo G. & Scherer A. (2006). Corporate legitimacy as deliberation. A communicative framework. Journal of Business Ethics, 66, 71-88.
Scherer A., Palazzo G. & Baumann D. (2006). Global Rules and Private Actors - Towards a New Role of the TNC in Global Governance. Business Ethics Quarterly, 16(4), 505-532.
Palazzo G. (2005). E-money and the future of banking. denaris (le magazine de la gestion de fortune indépendante), 2, 29.
Palazzo G. (2005). Skizze einer deliberativen Theorie unternehmerischer Verantwortung. Zeitschrift für Wirtschafts- und Unternehmensethik, 6(1), 69-73.
Palazzo G. & Richter U. (2005). CSR Business as Usual? The Case of the Tobacco Industry. Journal of Business Ethics, 61, 387-401.
Palazzo G. (2004). Postnational Constellations of Innovativeness: A Cosmopolitan Approach. Technology Analysis and Strategic Management, 17(1), 55-72.
Humborg C. & Palazzo G. (2003). Mit dem Scheinwerfer ins Hinterzimmer. Berliner Republik, 1, 73-76.
Palazzo G. (2003). A brand like a friend? - Chancen und Risiken von Corporate-Branding-Strategien. New Management, 1-2, 18-25.
Palazzo G. (2003). Die Herausforderungen der Unternehmensethik - über den wirksamen Umgang mit Werten im Unternehmen. Wirtschaftspsychologie, 1, 63-68.
Editorial Scherer A. G., Palazzo G. & Matten D. (guest editors) (2009). Editor's introduction: Globalization as a challenge for business responsibility. Business Ethics Quarterly (Special Issue on "The Changing Role of Business in a Global Society: New Challenges and Responsibilities"), 19, 327-348.
Livres Palazzo G. & Wentland M. (Eds.). (2011). Responsible Management Practices for the 21st century (published in English, French and German). Pearson Education France, Paris, France. [abstract]
Corporations do not exist in a vacuum, they are embedded in a socio-political context. This context shapes our ideas about what managers within corporations and corporations within society do or should do.¦The rise of a global world order at the threshold of the 21st century is transforming our society at high speed. Questions of business integrity and sustainability move center stage.¦This book, written on the occasion of the HEC Lausanne centennial by some thirty professors, discusses various aspects of responsible management practices for the 21st century and provides some key insights for managers today and tomorrow.
Scherer A. & Palazzo G. (2008). Handbook of research on global corporate citizenship. Edward Elgar, Cheltenham, UK.
Palazzo G. & Klein F. (2003). Eine Kulturgeschichte des Zahlungsflusses. Die Entwicklung des Zahlungsverkehrs mit Fokus Schweiz. SKV Verlag, Zürich.
Palazzo G. (2002). Die Mitte der Demokratie. Über die Theorie deliberativer Demokratie von Jürgen Habermas [Middle Democracy. The theory of deliberative democracy of Jürgen Habermas]. Nomos Verlagsgesellschaft, Baden Baden.
Parties de livre Palazzo G. & Mena S. (2011). Business and Human Rights - The New Responsibilities of Corporations in a Globalizing World. In Wentland, M. & Palazzo, G. (Ed.), Responsible Management Practices for the XXIst Century (pp. 25-34). Lausanne: Pearson.
Chapitre Schrempf J. & Palazzo G. (in press). IBM's business with Hitler: An Inconvenient pas. In Ciulla J., Martin C. & Solomon R. (Eds.), Honest Work: A Business Ethics Reader (3rd edition). Oxford University Press.
Palazzo G. (2011). From Social Marketing to Corporate Social Marketing - Changing Consumption Habits as the New Frontier of Corporate Social Responsibility. In Hastings G., Bryant C. & Angus K. (Eds.), The Sage Handbook of Social Marketing (pp. 271-283). SAGE Publications Ltd. [doi]
Palazzo G. (2011). Konsequenzen der Globalisierung für die Theorie der Firma. In Wieland J. (Ed.), Studien zur Governanceethik · Band 10, Die Zukunft der Firma (pp. 115-130). Metropolis Verlag, Marburg.
Palazzo G. (2010). Des Kaisers neue Kleider? Kritische Anmerkungen zum CSR Boom. In Assländer M & Löhr A. (Eds.), Corporate Social Responsibility in der Wirtschaftskrise (pp. 73-82). Rainer-Hampp-Verlag, Mering.
Palazzo G. (2010). Die Verantwortung der Unternehmen in der Gesellschaft: Eine Kommentierung zur Rolle der Unternehmen. In Mesterharm M. (Ed.), Nachhaltigkeit in Unternehmen: Konzepte für Organisation und Kommunikation (pp. 9-20). Logos Verlag, Berlin.
Palazzo G. & Rasche A. (2010). CSR-Compliance: Globale Unternehmensverantwortung zwischen Hard Law und Soft Law. In Wieland J., Steinmeyer R. & Grüninge S. (Eds.), Handbuch Compliance Management (pp. 745-760). Erich Schmidt Verlag, Berlin.
Palazzo G. & Scherer A. (2010). The United Nations Global Compact as a Learning Approach. In Kell G. & Rasche A. (Eds.), The United Nations Global Compact: Achievements, Trends and Challenges (pp. 234-247). Cambridge University Press.
Palazzo G. (2009). Die Privatisierung von Menschenrechtsverletzungen. Eine Skizze der demokratietheoretischen Herausforderungen des global entfesselten Kapitalismus. In Josef Wieland (Ed.), CSR als Netzwerkgovernance - Theoretische Herausforderungen und praktische Antworten (pp. 17-36). Metropolis, Marburg.
Palazzo G. & Scherer A (2009). Entfesselung und Eingrenzung - Konsequenzen einer global entfesselten ökonomischen Vernunft für die soziale Verantwortung der Unternehmung. In Breuer M., Mastronardi P. & Waxenberger B. (Eds.), Markt, Mensch und Freiheit : Wirtschaftsethik in der Auseinandersetzung (pp. 81-95). Haupt Verlag, Berne.
Scherer A., Palazzo G. & Butz A. (2009). Die neue politische Rolle von Unternehmen in einer globalisierten Welt - Ein Überblick über die Forschungslandschaft. In Moser R. (Ed.), Internationale Unternehmensführung. Entscheidungsfelder und politische Aspekte (pp. 1-31). Gabler Verlag, Wiesbaden.
Palazzo G. (2008). Vom Stakeholder Management zur Global Governance. In Wieland J. (Ed.), Die Stakeholder-Gesellschaft und ihre Governance (pp. 65-80). Metropolis, Marburg.
Palazzo G. & Scherer A (2008). The future of corporate citizenship: Towards a new theory of the firm as a political actor. In Scherer A. & Palazzo G. (Eds.), Handbook of Research on Global Corporate Citizenship (pp. 577-590). Edward Elgar, Aldershot, UK and Brookfield, USA.
Scherer A. & Palazzo G. (2008). Globalization and CSR. In Crane A., McWilliams A., Matten D., Moon J. & Siegel D. (Eds.), Oxford Handbooks in Business and Management, The Oxford Handbook of Corporate Social Responsibility (pp. 413-431). Oxford University Press, Oxford.
Scherer A. & Palazzo G. (2008). Corporate Citizenship in a globalized world: Introduction. In Scherer A. & Palazzo G. (Eds.), Handbook of Research on Global Corporate Citizenship (pp. 1-21). Edward Elgar, Aldershot, UK and Brookfield, USA.
Baumann D., Palazzo G. & Scherer A.G. (2007). Global public rules and citizenship rights: A new responsibility of private business firms?. In Zimmerli W.C., Richter K. & Holzinger M. (Eds.), Corporate Ethics and Corporate Governance (pp. 309-326). Springer, Hamburg, Germany.
Palazzo G. (2007). Die Governanceethik als Diskursethik? Überlegungen zum Vorrang der Demokratie vor der Philosophie. In Josef Wieland (Ed.), Governanceethik und Diskursethik - ein zwangloser Diskurs (pp. 59-77). Metropolis, Marburg, Germany.
Palazzo G. (2007). Organizational Integrity. Understanding the dimensions of ethical and unethical behavior in corporations. In Zimmerli W.C., Richter K. & Holzinger M. (Eds.), Corporate Ethics and Corporate Governance (pp. 113-128). Springer, Hamburg, Germany.
Palazzo G. & Scherer A. (2007). Organizational legitimacy as deliberation: Towards a new political role of the business firm. In Lang R. & Schmidt A. (Eds.), Individuum und Organisation (pp. 17-42). Deutscher Universitätsverlag, Wiesbaden, Germany.
Scherer A.G., Palazzo G. & Baumann D. (2007). Global Rules and Private Actors - Toward a New Role of the Transnational Corporation in Global Governance. In Oesterle M.-J. (Ed.), Internationales Management im Umbruch. Tagungsband der Kommission Internationales Management (pp. 3-39). Deutscher Universitätsverlag, Wiesbaden.
Palazzo G. (2006). Corporate Social Responsibility - Die neue Verantwortung der Unternehmen und die Rolle der Arbeitnehmervertreter/innen. In Schönbauer U. & Vlastos M. (Eds.), Der neue Anti-Kapitalismus (pp. 230-241). ÖGB Verlag, Wien.
Palazzo G. (2006). Die Rückkehr des Individuums in die Governanceethik - Polylingualität als Einfallstor der Tugend. In Wieland J. (Ed.), Die Tugend der Governance (pp. 31-50). Metropolis, Marburg, Germany.
Palazzo G. (2005). Die Grenzen der Sprache als die Grenzen unserer Welt - wider das moralische Verstummen der Manager. In Tomaschek M. (Ed.), Management und Spiritualität: Sinn und Werte in der globalen Wirtschaft. (pp. 154-171). Kamphausen, Bielefeld.
Palazzo G. (2005). Die Politisierung der Unternehmung und die Rolle der NGOs - Anmerkungen zur postnationalen Zukunft der Demokratie. In Bussler C. & Fonari A. (Eds.), Sozial- und Umweltstandards bei Unternehmen: Chancen und Grenzen (pp. 143-156). Germanwatch, Bayern.
Palazzo B. & Palazzo G. (2004). Ethikorientierte Personalentwicklung in Banken. In Wagner A. & Seidel C. (Eds.), Ethik in der Bankenpraxis. Bankakademie Verlag, Frankfurt.
Palazzo G. (2004). Demokratisierung der Erinnerung. In Lotz C., Wolf T.R. & Zimmerli W.C. (Eds.), Erinnerung. Philosophische Positionen und Perspektiven (pp. 181-197). Fink, Paderborn.
Palazzo G. (2004). Identität versus Interessen. Die Governanceethik unter Dissensdruck. In Wieland J. (Ed.), Governanceethik im Diskurs (pp. 41-61). Metropolis, Marburg.
Palazzo G. (2004). Trojanische Pferde. In Ruh H. & Leisinger K. (Eds.), Ethik im Management : Ethik und Erfolg verbünden sich (pp. 237-246). Orell Füssli, Zürich.
Palazzo B. & Palazzo G. (2003). Legal heisst nicht legitim: Unternehmen im Wandel ethischer Ansprüche. In Robert J. & Naumann J. (Eds.), Wege aus der Vertrauenskrise (pp. 63-73). Verlag Moderne Industrie, Frankfurt.
Palazzo G. (2002). Globalisierung und die Zukunft der Demokratie. In Scherer A. et al. (Ed.), Globalisierung und Sozialstandards. Rainer Hampp Verlag, München.
Actes de conférence (partie) Gonin Michael & Palazzo Guido (2012, Juil). Raising the Level of Moral Thinking among Managers Will Not Help. Kohlberg's Conventionality and Systemic Ethical Flaws in Business. In Rok Boleslaw & Sokolowska Judita (Eds.), Fifth International Society of Business, Economics, and Ethics (ISBEE) World Congress, 1 (pp. 402-413). International Society of Business, Economics, and Ethics (ISBEE). [abstract]
Business ethicists often assume that unethical behavior arises when individuals deviate from the norms and responsibilities that are institutionalized to frame economic activities. People's greed motivates them to violate the rules of the game. In Kohlberg's terms, it is assumed that such actors make decisions in a preconventional way and act opportunistically.¦In this article, we propose an alternative interpretation of deviant behavior, arguing that such behavior does not result from a lack of conventional moral guidance but rather from the fact that characteristics attributed to preconventional morality by Kohlberg - the purely incentive and punishment driven opportunistic morality - have become the conventionalized morality. The prevailing norms that economic actors have internalized as their yardstick are those of the preconventional Homo economicus. Not the deviation from, but the compliance with the rules of the game explains many forms of harmful and illegal decisions made in corporations.
Gond J.-P. & Palazzo G. (2008). The social construction of the positive link between corporate social and financial performance. Academy of Management Conference Best Paper Proceedings.
Basu K. & Palazzo G. (2005). An inductive typology of Corporate Social Responsibility. Academy of Management Conference Best Paper Proceedings.
Gond J.-P. & Palazzo G. (2005). The socially responsible corporation, the law and the Sicilian Mafia: Taking seriously the Mafia metaphor to analyse the management of social issues. In Ryan L. V. & Logsdon J. (Eds.), Proceedings of the Sixteenth Annual Meeting of the international Association for Business and Society (pp. 124-129).
Czellar S. & Palazzo G. (2004, Mai). The Impact of Perceived Corporate Brand Values on Brand Preference: An Exploratory Empirical Study. Proceedings of the 33rd European Marketing Academy Conference. European Marketing Academy, Murcia, Spain.
Thèses Orellana de Rickebusch A., Palazzo G. (Dir.) (2015). Three essays on corporate responsibility towards human rights, peace and security. Université de Lausanne, Faculté des hautes études commerciales.
Wäger D., Palazzo, G. (Dir.) (2013). Three essays on social movements and organizations in a globalizing world. Université de Lausanne, Faculté des hautes études commerciales.
Wickert C., Palazzo, G. (Dir.) (2013). Corporate Social Responsibility and Firm Size: Normative Premises, Dynamic Capabilities, and a Comparative Theory. Université de Lausanne, Faculté des hautes études commerciales.
Breitinger D., Palazzo, G. (Dir.) (2011). Global Challenges for Global Companies: A trilogy of essays on anti firm activism, reputational damage, and political responsibility. Université de Lausanne, Faculté des hautes études commerciales. [pdf]
Mena S., Palazzo G. (Dir.) (2011). Corporate Responsibility and Soft Law: Institutional, Democratic, and Social Movement Perspectives. Université de Lausanne, Faculté des hautes études commerciales.
Ott C., Palazzo G. (Dir.) (2011). Understanding the role of behavioral norms in early stages of a business relationship. Université de Lausanne, Faculté des hautes études commerciales.
Schrempf J., Palazzo G. (Dir.) (2010). The de-limitation of corporate social responsibility : upstream, downstream and historic CSR. Université de Lausanne, Faculté des hautes études commerciales.
Richter U., Palazzo G. (Dir.) (2008). Corporate responsibility in the postnational constellation : a multiple-case study. Université de Lausanne, Faculté des hautes études commerciales. [pdf] [abstract]
In my thesis I present the findings of a multiple-case study on the CSR approach of three multinational companies, applying Basu and Palazzo's (2008) CSR-character as a process model of sensemaking, Suchman's (1995) framework on legitimation strategies, and Habermas (1996) concept of deliberative democracy. The theoretical framework is based on the assumption of a postnational constellation (Habermas, 2001) which sends multinational companies onto a process of sensemaking (Weick, 1995) with regards to their responsibilities in a globalizing world. The major reason is that mainstream CSR-concepts are based on the assumption of a liberal market economy embedded in a nation state that do not fit the changing conditions for legitimation of corporate behavior in a globalizing world. For the purpose of this study, I primarily looked at two research questions: (i) How can the CSR approach of a multinational corporation be systematized empirically? (ii) What is the impact of the changing conditions in the postnational constellation on the CSR approach of the studied multinational corporations? For the analysis, I adopted a holistic approach (Patton, 1980), combining elements of a deductive and inductive theory building methodology (Eisenhardt, 1989b; Eisenhardt & Graebner, 2007; Glaser & Strauss, 1967; Van de Ven, 1992) and rigorous qualitative data analysis. Primary data was collected through 90 semi-structured interviews in two rounds with executives and managers in three multinational companies and their respective stakeholders. Raw data originating from interview tapes, field notes, and contact sheets was processed, stored, and managed using the software program QSR NVIVO 7. In the analysis, I applied qualitative methods to strengthen the interpretative part as well as quantitative methods to identify dominating dimensions and patterns. I found three different coping behaviors that provide insights into the corporate mindset. The results suggest that multinational corporations increasingly turn towards relational approaches of CSR to achieve moral legitimacy in formalized dialogical exchanges with their stakeholders since legitimacy can no longer be derived only from a national framework. I also looked at the degree to which they have reacted to the postnational constellation by the assumption of former state duties and the underlying reasoning. The findings indicate that CSR approaches become increasingly comprehensive through integrating political strategies that reflect the growing (self-) perception of multinational companies as political actors. Based on the results, I developed a model which relates the different dimensions of corporate responsibility to the discussion on deliberative democracy, global governance and social innovation to provide guidance for multinational companies in a postnational world. With my thesis, I contribute to management research by (i) delivering a comprehensive critique of the mainstream CSR-literature and (ii) filling the gap of thorough qualitative research on CSR in a globalizing world using the CSR-character as an empirical device, and (iii) to organizational studies by further advancing a deliberative view of the firm proposed by Scherer and Palazzo (2008).
Gonin M., Palazzo G. (Dir.) (2007). The social disembedding of business theory and practice. A (neo-)institutional analysis of the homo economicus and corporate social responsibility, and the inherent responsibility of business scholars. Université de Lausanne, Faculté des hautes études commerciales. [abstract]
Aim Structure of the Thesis¦In the first article, I focus on the context in which the Homo Economicus was constructed - i.e., the conception of economic actors as fully rational, informed, egocentric, and profit-maximizing. I argue that the Homo Economicus theory was developed in a specific societal context with specific (partly tacit) values and norms. These norms have implicitly influenced the behavior of economic actors and have framed the interpretation of the Homo Economicus. Different factors however have weakened this implicit influence of the broader societal values and norms on economic actors. The result is an unbridled interpretation and application of the values and norms of the Homo Economicus in the business environment, and perhaps also in the broader society.¦In the second article, I show that the morality of many economic actors relies on isomorphism, i.e., the attempt to fit into the group by adopting the moral norms surrounding them. In consequence, if the norms prevailing in a specific group or context (such as a specific region or a specific industry) change, it can be expected that actors with an 'isomorphism morality' will also adapt their ethical thinking and their behavior -for the 'better' or for the 'worse'. The article further describes the process through which corporations could emancipate from the ethical norms prevailing in the broader society, and therefore develop an institution with specific norms and values. These norms mainly rely on mainstream business theories praising the economic actor's self-interest and neglecting moral reasoning. Moreover, because of isomorphism morality, many economic actors have changed their perception of ethics, and have abandoned the values prevailing in the broader society in order to adopt those of the economic theory. Finally, isomorphism morality also implies that these economic actors will change their morality again if the institutional context changes.¦The third article highlights the role and responsibility of business scholars in promoting a systematic reflection and self-critique of the business system and develops alternative models to fill the moral void of the business institution and its inherent legitimacy crisis. Indeed, the current business institution relies on assumptions such as scientific neutrality and specialization, which seem at least partly challenged by two factors. First, self-fulfilling prophecy provides scholars with an important (even if sometimes undesired) normative influence over practical life. Second, the increasing complexity of today's (socio-political) world and interactions between the different elements constituting our society question the strong specialization of science. For instance, economic theories are not unrelated to psychology or sociology, and economic actors influence socio-political structures and processes, e.g., through lobbying (Dobbs, 2006; Rondinelli, 2002), or through marketing which changes not only the way we consume, but more generally tries to instill a specific lifestyle (Cova, 2004; M. K. Hogg & Michell, 1996; McCracken, 1988; Muniz & O'Guinn, 2001). In consequence, business scholars are key actors in shaping both tomorrow's economic world and its broader context. A greater awareness of this influence might be a first step toward an increased feeling of civic responsibility and accountability for the models and theories developed or taught in business schools.
Autres Scherer A., Palazzo G. & Leist A. (2009). Ein Testfall für den Wissenschaftsstandort. Published in "Neue Zürcher Zeitung" No 109, 13.05.
Basu K. & Palazzo G. (2006). Good company, bad company. Published in "Templeton Views", Spring, p. 10-11.
Gonin M. & Palazzo G. (2006). Ressourcement au travail: Chance ou danger? Published in "Sources et Ressources", Bulletin No 25 de Cèdres Formation, Lausanne, p. 28-30. [pdf]
Palazzo G. (2005). How can I know what I think until I see what I say? - Some reflections on the link between corporate social responsibility (CSR) and corporate language. Published in "Echos Money" No 11, p. 10-11.
Palazzo G. (2003). Viva Loves You - The Ethical Backlash of Corporate Branding. Published in "Echos Money" No 9, p. 45-47.
Palazzo B. & Palazzo G. (2002). Entlassungen und Moral. Publidhed in "Sueddeutsche Zeitung" No 173, 29.07.
Palazzo B. & Palazzo P. (2002). Ethik als Erfolgsmotor. Published in "Sueddeutsche Zeitung" No 109, 13.05.
Palazzo G. (2002). Legal heisst nicht legitim. Published in "Neue Zürcher Zeitung" No 53, 05.03.