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Katharina Rege

Coordonnées

Chargée de cours
Département de marketing

Assistante de recherche

Contact
Katharina.Rege@unil.ch
Anthropole, bureau 3065
Tél 021.692.34.65

Adresse postale
Université de Lausanne
Quartier UNIL-Chamberonne
Bâtiment Anthropole
1015 Lausanne

Enseignements

master Strategic Marketing
Formations concernées
Maîtrise universitaire ès Sciences en management, Orientation stratégie, organisation et leadership
Maîtrise universitaire ès Sciences en management, Orientation marketing
Maîtrise universitaire ès Sciences en management, Orientation comportement, économie et évolution
Maîtrise universitaire ès Sciences en management, Orientation business analytics

Publications

18 dernières publications classées par: type de publication  -  année

: Revue avec comité de lecture

Articles

Gollnhofer J., Hellwig K. ; Morhart F. (2016). Fair is Good but what is Fair? Negotiations of Distributive Justice in an Emerging Non-Monetary Sharing Model. Journal of the Association for Consumer Research, 1, 226-245. Revue avec comité de lecture


Hellwig K., Morhart F. M., Girardin F. ; Hauser M. (2015). Exploring Different Types of Sharing: A Proposed Segmentation of the Market for "Sharing Businesses". Psychology & Marketing, 32, 891-906. Revue avec comité de lecture


Actes de conférence (partie)

Gollnhofer J., Hellwig K. ; Morhart F. (2015, Jan). Fair is good but what is fair? Discursive negotiations of justice in a community of foodsharing. Proceedings of the 44nd Annual EMAC Conference 2015, Leuven, Belgium. Revue avec comité de lecture


Gollnhofer J., Hellwig K. ; Morhart F. (2015, Jan). Sharing my way or your way? Institutional alignment of ideological tensions and justice narratives within a sharing community. NA-Advances in Consumer Research, 43 (pp. 540-541). Association for Consumer Research. Revue avec comité de lecture


Hellwig K. (2015, Jan). CouchSurfing as Socio-Romantic Sharing Utopia. Food for Thought for the Role of Branding in fostering Alternative Modes of Consumption. Brand Camp III, Brand Research Laboratory of the University of Innsbruck, Obergurgl, Austria. Revue avec comité de lecture


Hellwig K., Belk R. W. ; Morhart F. (2015, Jan). Shared Moments of Sociality: Embedded Sharing within Peer-to-peer Hospitality Platforms. NA Advances in Consumer Research, 43 (pp. 186-190). Association for Consumer Research. Revue avec comité de lecture


Hellwig K. , Morhart F. (2015, Jan). Beyond the Couch. Reciprocities and Processes of Value Creation in Shared Experiences in CouchSurfing. Proceedings Second International Conference for Consumer Psychology (pp. 27). Revue avec comité de lecture


Hellwig K., Belk R. W. ; Morhart F. M. (2015, Jan). Sharing and the Marketplace: What is Shared in the Sharing Economy? . Consumer Culture Theory Conference 2015. Revue avec comité de lecture


Martin C., Furchheim P., Shrum L.J. ; Hellwig K. (2015, Jan). Measuring materialistic mindsets: Development of an Implicit Measure of Materialism. Proceedings of the Society for Consumer Psychology International Conference, Vienna, Austria. Revue avec comité de lecture


Hellwig K., Furchheim P. ; Morhart F. (2014, Jan). Catching a Glimpse of Meaningfulness. Understanding Volunteering Holidays from a Eudaimonic Perspective. Proceedings of the Third Conference for Positive Marketing. Revue avec comité de lecture


Hellwig K., Morhart F. ; Kocher B. (2014, Jan). Mi Casa es Su Casa - But only if you are interesting enough. Understanding Motives and Benefits of Sharing among Strangers in CouchSurfing. Proceedings of the Society for Consumer Psychology 2014 Winter Conference. Revue avec comité de lecture


Hellwig K., Morhart F., Girardin F. ; Hauser M. (2013, Jan). Segmenting the Market for Sharing Businesses. Proceedings of the 42nd Annual EMAC Conference 2013. Revue avec comité de lecture


Hellwig K. , Morhart F. M. (2013, Jan). Collaborative Consumption and the Pursuit of Happiness. Proceedings of the Second Conference for Positive Marketing. Revue avec comité de lecture


Hellwig K. (2012, Jan). The Emergence of Brand Authenticity: An Integrative Approach. Proceedings of the 41st EMAC Conference, Lisbon, Portugal. Revue avec comité de lecture


Actes de conférence (abstract)

Borsdorf J., Hellwig K. ; Furchheim P. (2015, Jan). Pay, travel, work - an exploration of volunteering tourism from an eudaimonic perspective. Proceedings of the 44th EMAC Conference 2015. Revue avec comité de lecture


Kocher B., Morhart F. M., Zisiadis G. ; Hellwig K. (2014, Jan). Share Your Life and Get More of Yourself. Experience Sharing in CouchSurfing. NA - Advances in Consumer Research (ACR Conference Proceedings), 42 (pp. 510-511). Revue avec comité de lecture


Hellwig K. , Morhart F. (2013, Jan). What money can cost. How money may crowd out psychological benefits of human interaction in peer-to-peer consumption settings. Fourth Transformative Consumer Research Conference.


Thèses

Hellwig K., Morhart F. (Dir.) (2016). What is shared in the sharing economy? : four essays on consumer behavior in peer-to-peer consumption contexts. Université de Lausanne, Faculté des hautes études commerciales.



 
 
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