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Sandor Czellar

Contact

Full Professor
Department of Marketing


Contact
Sandor.Czellar@unil.ch
Anthropole, room 3063
Tel 021.692.34.61

Postal address
Université de Lausanne
Quartier UNIL-Chamberonne
Bâtiment Anthropole
1015 Lausanne

Teaching

master Brand Management
Related programmes
Master of Science (MSc) in Management, Orientation Marketing
Master of Science (MSc) in Management, Orientation Business Analytics
Maîtrise universitaire ès Sciences en management, Orientation Behaviour, Economics and Evolution
Master of Science (MSc) in Management, Orientation Strategy, Organization and Leadership
bachelor Marketing Research
Related programme
Bachelor of Science (BSc) in Management
bachelor Principes de marketing
Related programmes
Bachelor of Science (BSc) in Management
Bachelor of Science (BSc) in Economics

Assistants

Valentina Clergue
valentina.clergue@unil.ch
Tel: (021 692) 36.75
Room: Anthropole 3057

full description
  Tiffany Kreutschy
tiffany.kreutschy@unil.ch

Room: ANT 3070.2

 
Sébastien Maillard
sebastien.maillard@unil.ch

Room: ANT 3070.1

  Sarah Raemy
sarah.raemy@unil.ch

Room: ANT 3070.1

 
Leila Rahmani
leila.rahmani@unil.ch
Tel: (021 692) 3675
Room: Anthropole 3057

full description
  Grégoire Urvoy
gregoire.urvoy@unil.ch

Room: ANT 3070.1

 

Publications

49 last publications ordered by: publication type  -  year

: Peer Reviewed

Articles

Liu R.L., Sprott D.E., Spangenberg E.R., Czellar S. ; Voss K.E. (2018). Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat. Journal of Retailing and Consumer Services, 41, 90-100. Peer Reviewed


Martin C. , Czellar S. (2017). Where do biospheric values come from? A connectedness to nature perspective. Journal of Environmental Psychology, 52, 56-68.


Martin C. , Czellar S. (2016). The extended Inclusion of Nature in Self scale. Journal of Environmental Psychology, 47, 181-194. Peer Reviewed


Devezer B., Sprott D. E., Spangenberg E. R. ; Czellar S. (2014). Consumer Well-Being: Effects of Subgoal Failures and Goal Importance. Journal of Marketing, 78, 118-134. Peer Reviewed


Cowley E. , Czellar S. (2012). The Moderating Role of Self-Monitoring on the Interpersonal Aspects of Attitude Ambivalence. Journal of Personality, 80, 949-968. Peer Reviewed


Czellar S. , Luna D. (2010). The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures: An Information Availability/Accessibility Perspective. Journal of Consumer Psychology, 20, 259-273. Peer Reviewed


Han A. H., Czellar S., Olson M. A. ; Fazio R. H. (2010). Malleability of Attitudes or Malleability of the Implicit Association Test ?. Journal of Experimental Social Psychology, 46, 286-298. Peer Reviewed


Sprott D., Czellar S. ; Spangenberg E. (2009). The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale. Journal of Marketing Research, 46, 92-104. Peer Reviewed


Czellar S. (2006). Self-Presentational Effects in the Implicit Association Test. Journal of Consumer Psychology, 16, 92-100. Peer Reviewed


Dubois B., Czellar S. ; Laurent G. (2005). Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. Marketing Letters, 16, 115-128. Peer Reviewed


Czellar S. (2003). Consumer Attitudes Toward Brand Extensions: An Integrative Model and Research Propositions. International Journal of Research in Marketing, 20, 97-115. Peer Reviewed


Lageat T., Czellar S. ; Laurent G. (2003). Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound. Marketing Letters, 14, 97-109. Peer Reviewed


Czellar S. , Denis J.-E. (2002). Un Modèle Intégrateur du Capital-client de la Marque: Une Perspective Cognitive. Recherche et Applications en Marketing, 17, 43-56. Peer Reviewed


Denis J.-E. , Czellar S. (1997). Les Nouvelles Directions de Recherche en Marketing : Une Etude Comparative France - Etats-Unis 1989-1994. Revue Française du Marketing, 162, 7-29. Peer Reviewed


Denis J.-E., Lee J.-Y. ; Czellar S. (1997). Convergence and Divergence in European Market Research Practices. Marketing and Research Today, 25, 180-190. Peer Reviewed


Book Sections

Liu R.L., Sprott D.E., Spangenberg E.R. ; Czellar S. (2018). Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy. Customer Engagement Marketing (pp. 269-292). Springer International Publishing.


Usunier J.-C., Cestre G., Czellar S., Morhart F. M. ; Müller B. (2011). Perspectives on Responsible Marketing. Responsible Management Practices for the 21st Century (pp. 89-102). Paris: Pearson.


In Proceedings

Lebar C. , Czellar S. (2010, Feb). The Illusion of (Not) Knowing: The Effect of Self-Esteem on the Relation between Subjective Knowledge Change and Memory for Information. Proceedings of the Society for Consumer Psychology 2010 Winter Conference. Society for Consumer Psychology (SCP). Peer Reviewed


Lebar C. , Czellar S. (2010, Jun). I'm An Expert .. or Maybe Not? When Changing Personal Knowledge Perceptions Affects Information Processing. Proceedings of the 39th European Marketing Academy Conference. European Marketing Academy. Peer Reviewed


Czellar S. , Cowley E. (2009, May). Does It Bother Me if We Don't Agree? Self-Monitoring and Interpersonal Ambivalence. Proceedings of the 38th European Marketing Academy Conference. European Marketing Academy. Peer Reviewed


Czellar S., Cowley E. ; Laurent G. (2008, May). The Moderating Role of Self-Monitoring on the Antecedents of Ambivalent Attitudes. Proceedings of the 37th European Marketing Academy Conference. European Marketing Academy. Peer Reviewed


Czellar S., Cowley E. ; Laurent G. (2007, May). Experiencing Mixed Feelings About Consumption Objects: Self-Monitoring and the Antecedents of Attitude Ambivalence. Proceedings of the 36th European Marketing Academy Conference. European Marketing Academy. Peer Reviewed


Kocher B. , Czellar S. (2006, Jan). How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Consumer Level and Marketer-Controlled Effects. 35th European Marketing Academy Conference Proceedings. European Marketing Academy.


Kocher B. , Czellar S. (2006, Feb). How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Moderating Effects. Proceedings of the Society for Consumer Psychology 2006 Winter Conference (pp. NA). Society for Consumer Psychology (SCP). Peer Reviewed


Czellar S. , Luna D. (2005, Feb). The Impact of Automatic Attitudes on Product and Brand Evaluations: The Moderating Effect of Consumer Expertise. Proceedings of the Society for Consumer Psychology 2005 Winter Conference. Society for Consumer Psychology (SCP). Peer Reviewed


Czellar S. (2004, Feb). Self-Monitoring and Attitude Accessibility Revisited. Proceedings of the Society for Consumer Psychology 2004 Winter Conference. Society for Consumer Psychology (SCP). Peer Reviewed


Czellar S. , Palazzo G. (2004, May). The Impact of Perceived Corporate Brand Values on Brand Preference: An Exploratory Empirical Study. Proceedings of the 33rd European Marketing Academy Conference. European Marketing Academy. Peer Reviewed


Dubois B., Laurent G. ; Czellar S. (2004, May). Consumption Strategies to Overcome Ambivalence: The Case of Ruses Making Luxuries Acceptable. Proceedings of the 33rd European Marketing Academy Conference. European Marketing Academy. Peer Reviewed


Czellar S. (2003, Jan). A Link Between Self-Monitoring and Prestige-Related Consumer Knowledge? Preliminary Evidence From North America and Europe. Proceedings of the Society for Consumer Psychology 2003 Winter Conference (pp. 84-94). Society for Consumer Psychology. Peer Reviewed


Czellar S. (2003, May). The Concept of Prestige: A Cross-cultural Investigation. Proceedings of the 32nd European Marketing Academy Conference. European Marketing Academy. Peer Reviewed


Graber S., Czellar S. ; Denis J.-E. (2003, May). Using Partial Least-Squares Regression in Marketing Research. Proceedings of the 32nd European Marketing Academy Conference. European Marketing Academy. Peer Reviewed


Graber S., Czellar S. ; Denis J.-E. (2003, Jan). Premières Evidences Empiriques sur les Antécédents de l'Orientation vers le Marché dans la Gestion Bancaire Privée [Preliminary Empirical Evidence on the Antecedents of Market Orientation in the Private Banking Industry]. Actes du 19ème Congrès International de l'Association Française du Marketing. Association Française du Marketing. Peer Reviewed


Czellar S. (2002, Jan). An Exploratory Inquiry on the Antecedents of Prestige Judgments. Proceedings of the Society for Consumer Psychology 2002 Winter Conference (pp. 118-131). Society for Consumer Psychology (SCP). Peer Reviewed


Dubois B. , Czellar S. (2002, May). Luxury Brands or Prestige Brands? An Exploratory Inquiry on Consumer Perceptions. Proceedings of the 31st European Marketing Academy Conference. European Marketing Academy. Peer Reviewed


Denis J.-E., Czellar S. ; Graber S. (2001, Jan). Orientation-marché, Performance et Recherche Marketing : Le Cas des Entreprises Suisses. Actes du 17ème Congrès International de l'Association Française du Marketing. Association Française du Marketing. Peer Reviewed


Denis J.-E., Czellar S. ; Graber S. (2000, Jan). Orientation-marché, Performance et Recherche Marketing: Intégration des Evidences Empiriques. Actes du 16ème Congrès International de l'Association Française du Marketing. Association Française du Marketing. Peer Reviewed


Denis J.-E. , Czellar S. (1999, Jan). Les Pratiques de Recherche des Entreprises Européennes. Actes du 15ème Congrès International de l'Association Française du Marketing. Association Française du Marketing. Peer Reviewed


In Proceedings (abstract)

Kocher B., Lalos M., Gould S. J. ; Czellar S. (2011, Jan). Product Placement in Song Lyrics: Impact of Cognitive Load, Disclosure, Valence and Strength. E-European Advances in Consumer Research, IX (pp. 495). European Association for Consumer Research. Peer Reviewed


Lebar C. , Czellar S. (2011, Jan). Do I Remember More When I Feel More Knowledgeable?. NA-Advances in Consumer Research, 38. Association for Consumer Research. Peer Reviewed


Czellar S., Voyer B., Schwob A. ; Luna D. (2009, Jan). Whence Brand Evaluations? Investigating The Relevance of Personal and Extrapersonal Associations in Brand Attitudes. NA-Advances in Consumer Research, 36 (pp. 681-682). Association for Consumer Research. Peer Reviewed


Cowley E., Czellar S. ; Laurent G. (2008, Jan). Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence. NA-Advances in Consumer Research, 35 (pp. 860-861). Association for Consumer Research. Peer Reviewed


Czellar S., Luna D., Voyer B. ; Schwob A. (2008, Jan). How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments. NA-Advances in Consumer Research, 35 (pp. 997). Association for Consumer Research. Peer Reviewed


Sprott D. E., Czellar S., Spangenberg E. ; Raska D. (2008, Feb). Individual Differences in Responses to Brand Stimuli: The Case of Self-Monitoring and Brand-Extended Self-Construal. Proceedings of the Society for Consumer Psychology 2008 Winter Conference (pp. 243-245). Society for Consumer Psychology (SCP). Peer Reviewed


Czellar S. (2007, Jan). Self-Monitoring and Status Motivation: An Implicit Cognition Perspective. NA-Advances in Consumer Research, 34 (pp. 332-334). Association for Consumer Research. Peer Reviewed


Kocher B. , Czellar S. (2007, Feb). To Be or Not To Be Consistent: Should Marketers Always Use the Puma Approach to Brand Logo Consistency?. Proceedings of the Society for Consumer Psychology 2007 Winter Conference (pp. 67-68). Society for Consumer Psychology (SCP). Peer Reviewed


Kocher B., Czellar S. ; Usunier J.-C. (2006, Jan). The Effect of Perceived Brand Name Logo Coherence on Brand Attitudes. NA-Advances in Consumer Research, 33 (pp. 274-275). Association for Consumer Research. Peer Reviewed


Czellar S. (2005, Jan). The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals. NA-Advances in Consumer Research, 32 (pp. 577). Association for Consumer Research. Peer Reviewed


Thesis

Clergue Valentina (2018). THREE ESSAYS ON THE EFFECTS OF DIVINE REFERENCES IN CONSUMPTION CONTEXTS. Université de Lausanne, Faculté des hautes études commerciales. Czellar Sandor (Dir.)


Martin C. (2016). THREE ESSAYS ON CONSUMER VALUES AND IDENTITIES. Université de Lausanne, Faculté des hautes études commerciales. Czellar S. (Dir.)



 
 
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